The real estate market, especially the land plot segment, is recording a clear differentiation between regions and product lines. In the context of prolonged limited supply, people's investment and asset accumulation needs are still maintained, causing prices to increase sharply in many places.
Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Evaluation Research Institute - said that the newly offered land plot prices at many projects have increased by 20%. The main reason comes from the prolonged scarcity of supply while the investment and asset accumulation needs of people are still maintained at a high level, especially in areas with developed infrastructure and rapid urbanization.
On the secondary market, the price increase margin is also recorded at a higher level. In some areas with low price foundations, land plot prices increased from 20% to 100%. Along with that, the average price of low-rise housing also increased by about 20% compared to the same period last year. Transactions are mainly concentrated in projects with prices in the range of 100-200 million VND/m2, located in formed urban areas with stable residents and synchronous infrastructure and utilities.
In Hanoi, land plots in suburban areas are increasing sharply in price, attracting cash flow from small investors and real homebuyers thanks to the advantage of low capital and good liquidity.
Looking at the reality of transactions, Mr. Tran Van Hung, a real estate broker with more than 15 years of experience in Hanoi, believes that the increase in small-scale land plots is not short-term but reflects a clear shift in cash flow after a period of market stagnation.
Land plots with an area of 30-50 m2 are currently the most sought-after group to buy. With a budget of 3-5 billion VND, real investors and buyers have more choices than apartments or large-scale projects. Areas along Hanoi associated with infrastructure such as Ring Road 4, new bridges across the Red River or inter-district and inter-district connecting axes will continue to attract cash flow," Mr. Hung analyzed.
According to Mr. Hung, the current increase of 15-20% is still within the acceptable range if placed in the context that land costs, construction materials and actual housing demand are all increasing. However, buyers need to be cautious with land plots that are pushed up in price according to planning rumors, have not completed legal documents or the surrounding infrastructure is not clear.
This segment still has room to increase, but it is only sustainable with products with clean legal status, existing population and actual exploitation capacity," Mr. Hung emphasized.
Assessing the market situation, Mr. Nguyen Quoc Anh, Deputy General Director of batdongsan. com. vn, said that the real estate market is moving in a sine wave. Although liquidity is decreasing compared to the previous vibrant period, the current context is not similar to 2022 when the market fell into a deep state of sluggishness.
According to him, there are still transactions serving real housing needs. Apartments and townhouses in secondary and primary projects in areas with full amenities still maintain liquidity. For land plots, the suburban or central core segment still has cash flow and real housing needs, although the transaction rate is slower than the first quarter of 2025.
Meanwhile, land plots in some provinces with slow urbanization rates and low real housing demand pose more risks, and liquidity mainly depends on expectations of price increases following market waves.
Consumer psychology is very important, it will affect the decision of investment demand or buying demand to live in. When the policies in the next term are stable, I believe that the real estate market will continue to be vibrant," Mr. Quoc Anh emphasized.
