According to data from the Vietnam Association of Realtors, the price of newly offered land plots at many projects is currently up to 20%. This development stems from the situation that supply has not been significantly improved for many years, while people's investment and asset accumulation needs are still high.
On the secondary market, the upward momentum is even clearer in areas with low price bases, with a common increase of 20% to 100%. Transactions mainly focus on land plot products with clear legal frameworks, improved connectivity infrastructure and associated with local economic development prospects.
Mr. Nguyen Quang Hung, a real estate broker with more than 10 years of experience in Hanoi, said that since the end of 2025, the number of customers interested in land plots has increased significantly. The segment that investors are most interested in looking for is land plots with a price range of 2-4 billion VND in suburban areas and some neighboring provinces with good connectivity infrastructure. With this price, the product is suitable for the financial capacity of the majority of individual investors, relatively good liquidity and easy capital rotation when needed.
However, Mr. Hung believes that the supply of legally clear land plots in the market is not large. Products with clear legal status and convenient infrastructure connection often trade quickly. Meanwhile, most of the goods are entangled in planning, incomplete legal status or located in areas too far from the center, making investors more cautious in the process of depositing money.
Mr. Hung predicts that in 2026, when the supply of land plots increases, the volume of transactions will increase sharply as investment demand in this segment will still be maintained at a high level.
Analyzing the long-term trend of the market, Dr. Le Xuan Nghia - an economic expert said that in previous years, real estate prices continuously increased due to high economic growth leading to large demand, while supply did not increase in time.
According to Dr. Nghia, certain changes may appear in 2026. Economic growth is still expected to be high, and a series of projects are being unlocked thanks to breakthrough resolutions. When legal regulations begin to take effect, supply is likely to increase, thereby slowing down the rate of real estate price increases.
Dr. Nghia emphasized that real estate investment needs to be viewed from the perspective of future value. Real estate purchases are not only based on current value, but also on expectations for the sustainable development prospects of the economy in the long term.
Commenting on the segments in 2026, Dr. Nghia said that apartment prices tend to increase slowly, even in some localities there is a decrease compared to the previous year. Meanwhile, land plot prices continue to maintain an upward trend, reflecting long-term expectations of investors for economic growth and infrastructure development.
According to the assessment of this expert, land plots can prevail in transactions and become an effective investment segment in the coming time, especially in localities with development potential and synchronously invested infrastructure.
