This situation not only wastes resources for real estate seekers, but also negatively affects the transparency and confidence of the market.
Challenges from fake news, fake news in the real estate market
Fake news and fake news on real estate posting channels have caused many consequences for the market. The trust of real estate seekers is declining when they are often faced with inaccurate information, false images, and even sophisticated scams.
A typical example is the case of Mr. Dang Dinh Thang (Go Vap ward, Ho Chi Minh City) - a person who sought to buy land with the intention of building a house to settle down after many years of renting. In early 2025, according to information on a real estate promotion page, Mr. Thang contacted the poster, making an appointment to see a plot of land in the old Thanh Loc ward, District 12. However, when they met, after a consultation, promising beautiful land at a cheap price to convince customers to agree to deposit, this person took Mr. Thang to the car to see a project in the old Long An, instead of the land in District 12 as initially introduced.
Not only buyers, but also tenants often have to face fake news. On posting sites or social networking groups, it is not uncommon to post for room rental with the image of spacious, clean, beautiful, and attractive rooms. But when people who need to rent come to see it in person, the actual room is completely different in area, interior condition, and space.
Fake news and fake news cause a waste of time and effort when real estate seekers have to filter information, go to see real estate that is not true to reality, and hinder buyers from accessing accurate information. More seriously, buyers are at risk of losing their deposit or buying real estate with legal problems. Fake news is also the cause of disruptions in market confidence.
Authentication - a shield to protect people looking for real estate, increasing transparency for the market
In order to minimize fake news and fake news, the Batdongsan.com.vn platform has developed the Verification feature, helping searchers avoid wasting time on false posts, while supporting those who post to improve their reputation.
The authentic news is that the posts have gone through a strict inspection and verification process by the censorship team of Batdongsan.com.vn, ensuring accurate and transparent information.
For the sale news, the authentication criteria include requiring the seller to provide a photocopy of the red book/pink book to verify the ownership and legal status of the real estate. The images and instructions in the post are compared with the red book/pink book and the real estate filming video, along with location and time to ensure consistent information, no fraud. The address on the post must match the information on the legal documents and the coordinates of the images and videos provided. Finally, the listed price is checked to be within the average price range of the regional market, according to data from Batdongsan.com.vn.
For rental listings, the authentication process focuses on ensuring that the image and characteristics of the real estate described in the listings are realistic. Rental prices are also verified to be within the average market price range.
After censorship, if the information is consistent, the posted news will be labeled "Authentication" for a period of 45 days. After this time, if the real estate has not been transacted, the poster can operate the "Authentication deadline" function to ensure the information is always updated.
In particular, authenticated posts are still subject to continuous monitoring through the monitoring and strict handling mechanism of Batdongsan.com.vn. For any posts that have been reported violating regulations, false information or showing unusual signs, the censorship Department will immediately remove the authentication label and conduct re- verification. If the poster cannot verify the reported information, the poster will be deleted from the system.
Not only a user support feature, Authentication on Batdongsan.com.vn is also a testament to efforts to improve quality and transparency in the real estate market. By providing a reliable solution for information verification, Batdongsan.com.vn continues to affirm its position as the No. 1 real estate technology platform in Vietnam. Batdongsan.com.vn constantly creates more value and protects users' rights, contributing to building a more professional, transparent and safer real estate market for all participants.
To experience modern real estate technology and authentication information, users can download the Batdongsan application for free: Buy & Rental here.
