Economic records in some areas of Thu Duc City show that not only land but also the market has recently heated up with the individual housing and apartment segments. Brokers of all segments are constantly trading. Land plots or private houses priced from 2.5 to 6 billion VND are still quite affordable. For land, buyers are mostly investors, while private houses have increased their real housing demand.
A broker named Hung, specializing in project townhouse land plots in the area near Cat Lai port, Thu Duc city, said that this area is quite quiet before 2025. However, after Tet, the number of customers looking to buy products in this area tends to increase. The demand for housing at the beginning of this year was still very high.
Mr. Hung said that this also caused the selling prices of the products to be adjusted. For example, a townhouse in the Citi Bella 1 project area was previously sold for about 6.5 billion VND for an empty house with an area of over 80 square meters. Currently, the price level of this area is 6.8-6.9 billion VND per apartment. Meanwhile, next to it is the Citi Bella 2 project, the selling price from 8-9 billion VND for a previous apartment is now 11.5 - 12 billion VND, depending on the location and whether the interior or the house is empty.
The heat of the market is also reflected in the fact that the number of real estate transfer records has increased quite strongly in recent months. According to information from some private notary offices in the old District 9 area (now Thu Duc City), the number of real estate records has increased by 50% compared to the end of 2024.
Mr. Nguyen Quoc Cuong, Director of a trading floor of DKRA Group, said that many investors and project owners have launched promotional programs and interest rate support since the beginning of the year to attract customers, creating favorable conditions for those who want to own real estate soon. Therefore, in the first months of the year, his company continuously recruited sales staff to both train and find customers to sell.
The real estate brokerage recruitment market in early 2025 is therefore quite exciting and not easy to recruit. Mr. Cuong also informed that after 1 month of starting work after Tet, the recruitment information was posted before Tet but so far only about 40% of the number of personnel has been recruited. Too many recruitment floors and platforms offer attractive policies and benefits to "lure" people, so recruitment is very competitive.
In reality, along with efforts to remove obstacles from state management agencies, investors have also proactively increased the speed of legal completion for projects. Construction and business activities are being promoted with a series of exciting construction, kick-off and opening events.
Mr. Vo Hong Thang - Deputy General Director of DKRA Group acknowledged that institutional breakthroughs, improvement in planning at all levels and the acceleration of removing difficulties in each project and enterprise have created a strong boost for the real estate market.
These factors have created favorable conditions for many newly implemented projects and projects that were previously suspended to be restarted, helping to provide a large supply source for the market, while helping real estate businesses have the opportunity to improve their business situation after a long period of difficulty.
