87% of customers surveyed want to buy real estate at the present time
According to a customer survey conducted by the One Mount Group Market Research and Customer Insight Center in May 2025 on a customer base with a total household income of VND25 million/month or more, up to 87% of Hanoi customers clearly expressed their demand for real estate - including the group "reviewing" and "actively preparing to buy". This figure increased slightly compared to the end of 2024 (87%), showing that real demand is still maintained.
Mr. Tran Minh Tien - Director of One Mount Market Research and Customer Insight Center - commented that the survey shows that the demand for real estate of Hanoians is still high, but buying behavior has shifted. They approach the market with a clear financial mindset, careful consideration and long-term financial preparation. This is a positive foundation for the market's stable growth.
The survey data also recorded 57% of customers planning to buy real estate within the next year - a slight decrease compared to 65% at the end of 2024. This is a signal that buyers are temporarily "taking a step back" to observe and prepare finances more carefully, especially in the context of prices always anchored at a high level.
However, this cannot be considered a sign of cooling down because there are still up to 84% of home buyers surveyed in the next 2 years - a clear indicator that the market is still vibrant in the medium term.
"Although real estate demand remains high, buyers have a more cautious mentality, no longer being too impatient to make short-term decisions. This partly shows that buyers are observing the market and evaluating the information carefully" - Mr. Tien affirmed.
Cash flow towards apartments with clear legal status
According to One Mount Group, customers in Hanoi are no longer limited to the scope of real estate options in the capital alone. 87% of respondents still prioritize buying real estate in Hanoi, but a large proportion also expressed interest in neighboring provinces such as Hai Phong (30%), Hung Yen (20%) and Ho Chi Minh City (16%). The trend of "shifting" out of the center shows that customers have begun to appreciate areas with good connecting infrastructure and more reasonable price levels.
Regarding product types, apartments continue to be the top choice (50%), superior to types such as land (31%), residential land (28%), townhouses (25%), villas (16%) or shophouses (15%). This clearly reflects the psychology of prioritizing products with transparent legal status, "even pieces" that are easy to trade and easy to exploit cash flow in the context of the market still having many uncertain factors and buyers being more cautious.
According to One Mount Group's forecast, the total number of real estate transactions in Hanoi in the second quarter of 2025 could reach 26,000 to 28,000 units, a strong increase compared to the first quarter of 2025. It is forecasted that in the last 6 months of 2025, transaction volume may continue to increase because the demand for real estate ownership often falls at the end of the year.
In the second quarter of 2025, 56% of transactions from apartment products (including primary and secondary) showed the dominance of high-rise buildings, 35% in the residential land segment, and the rest were low-rise buildings and other types.
Mr. Tran Minh Tien commented that the Hanoi real estate market is entering a more sustainable growth period, less FOMO, when consumer buyers have a strategy, balance finances and pay attention to long-term values such as product quality and investor reputation. This is not only a sign of stability but also a solid foundation for the market to develop sustainably in the coming period.
