Research data from the Vietnam Real Estate Market Evaluation Research Institute (VARS IRE) shows that the new apartment supply contributes up to 62% of the total new housing supply in 2025, with the supply structure shifting strongly to higher-value products. Specifically, about 25% of the new apartment supply in 2025, equivalent to more than 20,000 units, is priced over 100 million VND/m2, nearly 10 times higher than the previous year. In two major cities, Hanoi and Ho Chi Minh City, about 85% of the new apartment supply for sale is priced over 80 million VND/m2.
The development of the luxury real estate segment is closely linked to the foundation of economic growth. In the context of the world economy still facing many fluctuations, Vietnam still maintains positive growth rates. GDP in 2025 reached a growth rate of 8.02%, ranking among the highest in the ASEAN region and in the group of fast-growing economies in the world.
According to The Wealth Report 2025, Vietnam has continuously recorded strong growth in the number of individuals with high net worth in recent years. Before the COVID-19 pandemic, the growth rate fluctuated from 5-18% per year; after the pandemic, this rate remained stable in the range of 2.4-5%. As of the time of reporting, Vietnam has 5,459 individuals owning net assets of over 10 million USD, ranking 6th in Southeast Asia.
Notably, real estate is one of the prominent investment portfolios of individuals with high net asset value. Therefore, the rapid increase of this customer class is creating a clear demand for luxury real estate products, not only to meet housing needs but also to affirm social position, accumulate assets and diversify investment portfolios.
Unlike the previous period, luxury apartment buyers today are not only interested in location but also pay attention to long-term investment value, rental exploitation capacity and liquidity of assets. The demand for renting high-end apartments from foreign experts, business leaders and the international community is increasing, especially in central areas and modern urban areas with synchronous infrastructure.
In addition, land funds in central locations of Hanoi and Ho Chi Minh City for project development are increasingly limited, making the supply of luxury apartments - which are mainly developed in core urban locations, become scarce. In that context, projects developed in central land areas, financial - commercial - service center areas or areas with synchronous infrastructure often have better price increases, thereby becoming long-term accumulated assets.
At the same time, rental demand for this segment is quite stable, as the main tenants are experts, senior managers and groups of customers with good affordability. In some difficult periods such as the pandemic period, rental prices may be adjusted, but the reduction is often lower than in other segments. This makes many investors see luxury real estate as a long-term asset preservation channel, similar to gold or other limited assets.
According to VARS IRE, along with the increase in supply, competition in the luxury real estate market is also shifting. If previously projects mainly competed for location, now the life experience and service quality are increasingly becoming important criteria for the high-end customer group.
Reality shows that with some products belonging to branded real estate projects with beautiful locations, river views or special landscapes, apartment prices have increased 5 times compared to the time of launch, while the number of products traded in the secondary market is not large because owners tend to hold them for a long time.
With foundations such as stable economic growth, deep international integration and the expansion of the middle and upper class, the luxury real estate market in Vietnam is expected to continue to develop in the coming years, while attracting the attention of both domestic and international investors.
