Online real estate market: Buyers are tired of spam and "bait" tricks

Hà Trang |

The situation of spam and fake news on real estate sales sites is causing many homebuyers to face risks when searching for information online.

Ambiguous photos, information one way - house another way

In the context of increasing demand for buying and selling houses and land, the Internet has become a familiar information search channel for many people. However, instead of the transparency and convenience as expected, many customers are upset about the situation of spam and fake news appearing rampant on real estate classifieds sites.

One of the common problems is that the images in the news are not reflecting the reality. Many cases post photos of spacious houses at cheap prices to attract buyers to contact. However, when calling, customers are often informed that "the house has been sold" and brokers are asked to take them to see another house. When they arrive, the house introduced is priced much higher, the condition is degraded, the alley is narrow, completely different from initial expectations.

Ms. H - a customer looking to buy a house shared: "Once I saw a house in the Dong Da area being advertised for sale at a fairly reasonable price. But when contacting, the broker said that the house had been sold and took me to see three or four more houses, each house was priced about one and a half times higher. I spent a whole day looking at the house but in the end I only received annoyance.

This trick of "hanging goat heads, selling dog meat" is no longer unfamiliar in the market, but it is causing many buyers to gradually lose faith in online real estate search channels.

Not only stopping at spam, many customers also reflect that they have to present personal papers, even provide citizen identification cards when they want to be taken by brokers to see a house. This poses risks related to personal information security, especially in the context of increasingly complex online scams, while there is no clear monitoring mechanism to protect the rights of buyers.

Nhiều khách tìm mua nhà bị ép xuất trình giấy tờ tuỳ thân
Many homebuyers are forced to present identification papers. Photo by Ha Trang

Buyers get lost in the "clutter" of real estate information

Large real estate websites such as batdongsanxx, alonhadatyy, muabanxy - are considered popular news posting channels. However, in reality, most of the retweets come from brokers or land "brokers", making customers easily fall into a "lost" situation among thousands of advertisements that make it difficult to distinguish which information is reliable.

In that context, real estate trading platforms using video such as the website bdsvideo.vn are bringing a new approach to homebuyers. This platform provides detailed images from many angles, real video from outside the alley, in front and behind the house, along with 3D 360° images, helping buyers visualize real estate more clearly right on the screen, instead of just relying on a few photos online and having to spend time going to see them directly.

“We hope customers can save time and feel more secure when looking to buy a house by previewing detailed videos and 3D 360° images. Through this, buyers can clearly visualize how wide the alley is, what the frontage is like, the surrounding houses and the regional context are like, before deciding to go to see it directly” - a representative of bdsvideo.vn shared.

Mỗi tin bài về bất động sản đều được phân tích ưu nhược điểm kĩ càng và rõ ràng giúp người mua giảm thiểu việc đi lại.
News articles about real estate are all analyzed carefully and clearly, helping buyers minimize travel. Photo Ha Trang
Mỗi tin bài đều có video chi tiết trước nhà và ảnh 3D 360°
Each news article has a detailed video in front of the house and 3D 360° photos. Photo by Ha Trang

Reality shows that transparent housing sales information will help the market develop sustainably. Buyers do not waste time, do not fall into spam traps, and sellers also reach the right customers with real needs. The application of 3D 360° image technology along with detailed video recording is not only convenient, but also a step forward to help the real estate market become more professional and civilized.

Hà Trang
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