Authentication: Guaranteeing trust, increasing effectiveness for posting
One of the major barriers to online searching and trading for real estate is the lack of trust in the accuracy of information. Understanding this psychology, Batdongsan.com.vn has developed the authentication feature - real estate listings and leases have gone through a strict inspection and verification process by the platform's centering team.
For a post to be labeled "Authenticity" with an outstanding green tick, the poster ( homeowner or broker) needs to provide full information as required by Batdongsan.com.vn. Specifically, for real estate for sale, the poster provides photos of the red book, pink book, sales contract, photos or videos recording the characteristics of the real estate with location and time. For rental real estate, the authentication criteria focus on ensuring the image and characteristics of real estate described in the post are realistic.
The power of authentication is the combination with big data on the history of real estate prices of Batdongsan.com.vn. This solution helps ensure the authentication of posting information has the highest accuracy: correct characteristics, real images, correct addresses, within the market price range, helping to limit fake news.
So what do people who post articles get when they put in effort to verify the posts? According to statistics from Batdongsan.com.vn, authentic news helps increase the likelihood of converting leads to 3 views and 1.5 times the likelihood of converting leads compared to regular news.
Mr. Luu Van Cong, a veteran broker in District 7 (old), Ho Chi Minh City, shared: "Authentication because Batdongsan.com.vn helps me reach customers much more effectively than regular posting. The difference lies in the quality of incoming calls, customers are often researched carefully and have goodwill to buy, and the rate of successful transactions is also higher."
It can be seen that authentication is not only a feature that increases value for both search engines and advertisers, but also a lever to contribute to building a more transparent and reputable real estate market.
A series of comprehensive solutions to elevate real estate brokerage
In addition to the "weapon" of authentication, Batdongsan.com.vn also affirms the strategic partner position of the brokerage community through comprehensive support solutions, helping them professionalize their image and develop sustainable careers.
Nowadays, the expertise and reputation of brokers are increasingly attracting consumer attention. In order to support buyers to connect with dedicated and talented brokers, Batdongsan.com.vn has launched the title "Professional Broker". This is a measure of reputation, affirming the professionalism of brokers. To be recognized for this title, brokers must meet the conditions of many years of experience, a practice certificate and a history of active activities.
When looking for real estate on Batdongsan.com.vn, users can easily recognize the postings of professional brokers thanks to the "green flower" badge being displayed prominently right on the representative photo. Users can use the "Professional Broker" filter to search for posts of reputable individuals. Data from Batdongsan.com.vn shows that the title of "Professional Broker" helps brokers increase their potential customers by 30%. The number of views of professional brokers' records is also double that of brokers who have not yet received their title.
Not stopping at the features of supporting brokerage sales, Batdongsan.com.vn also aims to honor the value of the brokerage profession. The "Vietnam Real Estate Brokers" Award - VREAA is a prestigious playground organized by Batdongsan.com.vn to honor individuals who are active in the profession, contributing to promoting the professionalism of the real estate industry. The award contributes to improving competitiveness, encouraging real estate brokers to focus on building personal brands and developing their careers. From these outstanding individuals, the market will be promoted for healthier and more sustainable development.
As a market leader, with 7 million users, 70.5 million page views and 1 million posts per month, Batdongsan.com.vn not only guides home seekers but also effectively supports brokers through solutions such as "Authentication services" or "Professional brokers". These solutions are the key for brokers to optimize efficiency and success in a competitive market.
To experience modern real estate technology and many useful features, users can download the Batdongsan application: Buy & Rental here.
