The super-rich are reshaping the global investment trend
According to Savills, traditional centers such as New York, London, Paris or Tokyo still attract the rich. However, more and more super-rich individuals are shifting to new destinations such as Dubai, Abu Dhabi, Singapore or Milan thanks to investment visa policies, tax incentives and high quality of life.
For example, the United Arab Emirates grants 10-year residence status to foreign investors with an investment of about $550,000, along with a personal income tax exemption policy. Thanks to that, luxury real estate prices in Dubai increased by 6.8% in 2024, while the high-end office segment increased by 7% in the fourth quarter of 2024.
Italy is also applying a fixed tax rate of 200,000 Euros/year to all global incomes, helping to attract the super-rich to cities such as Milan or the Sardinia region. Luxury real estate prices in Milan have increased by 19.2% since 2020.
Not only individuals, businesses also restructure investment locations according to the trend of "nearshoring" and "onshoring". Human factors, stable energy and a supporting ecosystem are becoming key criteria. The Innovation cluster model where the government, businesses and academia are closely connected is shaping sustainable investment centers such as Silicon Valley, Golden Triangle or Greater Bay Area.
Savills's Savills Dynamic Wealth indices show that cities such as Dubai, Singapore, Zurich, Auckland and Abu Dhabi are emerging as top destinations, thanks to tax incentives, high quality of life and the development of the international community.
Vietnam has many advantages to grasp the trend
According to a report from the Foreign Investment Agency, total FDI capital in Vietnam in the first 5 months of 2025 reached nearly 18.4 billion USD, up 51.2% over the same period.
Of which, the manufacturing and processing sector accounted for 56.6%, real estate accounted for 27.1% with 4.99 billion USD - more than double over the same period last year.
Sharing with Lao Dong reporter, Mr. Matthew Powell - Director of Savills Hanoi - said: "Vietnam converges many factors to attract the super-rich, from strategic location, high economic growth, to natural landscape and large real estate potential. In addition, the living environment is gradually improving, the culture is rich and the cuisine is unique".
Localities such as Da Nang and Hoi An are attracting investment in luxury resort real estate, while Hanoi and Ho Chi Minh City continue to lead with international standard projects, connecting infrastructure more and more conveniently.
However, to compete with countries in the region, Savills experts emphasized the need for strong reforms. Vietnam needs to consider implementing a settlement visa exclusively for individual investors, similar to Thailand or Malaysia, along with preferential policies on taxes and flexible ownership.
In addition, building an international standard living ecosystem - from education, health to the community - is a decisive factor. When elite individuals feel the convenience and professionalism in each experience, they not only return but also become ambassadors for the national image, Mr. Matthew Powell affirmed.
Vietnam is facing a golden time to attract high-quality capital flows from the super-rich and global enterprises. If proactive in policies and improving the quality of life and infrastructure, Vietnam can become a new investment and living center in the picture of global asset reallocation.
