Liverpool could reach a revenue of more than £700 million for the first time in history. This number will help them overcome arch-rivals Man United for the second time in 33 Premier League seasons. Not only that, in terms of strength on the pitch, The Kop also gave their opponents a "smock".
In the previous two seasons, Man City earned 176 million pounds from the Premier League title. Therefore, Liverpool can expect the same amount or more after the success of this season. However, the outstanding number may not be many. The Athletic predict it will reach the £ 180 million mark.
The money The Kop earned did not only come from the Premier League fund after winning the championship. This February, Nike committed to paying an additional £2 million in sponsorship if Liverpool were crowned. The annual contract value of this sportswear company with the Anfield team is worth 60 million pounds. In August, both sides are out of contract and Liverpool will sign Adidas.
In the past 7 years, Liverpool's commercial revenue has doubled, to 308 million pounds. The 2020 championship has helped The Kop increase their commercial revenue by 15% compared to the same period in 2019. The 2025 championship will help the team's sales increase sharply. In the context of other rich teams such as Chelsea and Man United starting to struggle due to declining performance, Liverpool has emerged as an attractive destination for commercial partners.
In addition to the shirt sponsorship deal with Standard Chartered, shirt sponsorship with Expedia and the right to name the training centre from AXA, Liverpool have partnered with a series of large companies over the past 2 years, includingCS, Google, Peloton and Japan Airlines. Last season, the team's commercial income was £308 million and will be even higher this season after it was announced.
Leading the Champions League qualifying round also helped Liverpool earn a lot of money, about 85 million pounds. Revenue from home matches also reached a record level when Anfield Stadium was upgraded. When the season ends, The Kop will have a total of 27 home matches in all competitions, expected to help the revenue surpass the 100 million mark for the first time.
The only thing that has kept Liverpool's revenue in check is their failure to participate in the FIFA Club World Cup in the US this summer. Man City and Chelsea are the two representatives of the Premier League participating. They could earn £97 million if they win the championship.
According to Deloitte's forecast, Liverpool could be promoted in the rankings of the richest teams in the world, from 8th to 5th after success this season. 10 years ago, the Anfield team was in 12th place. This is a testament to how strongly The Kop has improved in both strength and finances over the past 10 years.
