Florian Wirtz will join Liverpool for a fee of £100 million from Leverkusen, not including a maximum of £16 million in add-ons. The Kop's most expensive star is centre-back Virgil van Dijk, who moved from Southampton for £75 million in January 2018.
To get this large amount of money, Liverpool must have a large revenue in recent years. The team's performance is at a good level, continuously participating in the Champions League, winning the Premier League many times and always being in the leading group,... All of these factors have resonate, causing the financial situation to improve every year.
In the 2023-2024 season, for the first time in Liverpool's history, Liverpool reached the 600 million pounds revenue mark. After last season, The Kop's revenue could reach £700 million with the Premier League title. Liverpool are estimated to have earned £181.5m in the Premier League last season. If they cannot defend their title next season, they will still benefit from the increased revenue from last season.
A new television rights cycle will begin in the 2025-2026 season, with Premier League revenue earned in the next 3 years in this period expected to reach 12.25 billion pounds, up 17% over the 2022-2025 period.
Liverpool's continued good rankings have caused their revenue growth in the television copyright segment to continue to increase. In August, the team will record a new shirt sponsorship deal with Adidas. Liverpool have previously signed Nike, earning more than £30 million a year.
Increased revenue is a good thing, but if costs increase, everything will become meaningless. Liverpool have lost £57.1 million in pre-tax savings in 2023-24. This is the worst financial result in the fenway Sports Group (FSG) era and in the club's history. During his 15 years in charge at Liverpool, FSG often break even, so this is a very unusual phenomenon.
Next season, with the addition of Florian Wirtz (expected salary of 200,000 pounds/week), along with keeping Virgil van Dijk and Mohamed Salah, Liverpool's salary fund could be up to 400 million pounds. They are expected to maintain a good record to reach the finish line with a profit of 30 million pounds, after the bonus of last season was transferred to their account. At the end of the 2023-2024 season, Liverpool's squad was the 7th most expensive in the world with a total value of 749.4 million pounds.
Last season, despite the possibility of losing 75 million pounds, Liverpool will not violate the Premier League's Profit and Sustainability Regulation (PSR). Signing Florian Wirtz could cost the club an additional £34 million a year, but that is a number that The Kop can handle.
In principle, FSG always wants to keep everything at a safe level. They could spend more this summer after Frimpong and Wirtz, but if they don't have a good record next season, the loss could be noted. Therefore, after Wirtz, Liverpool may part ways with some players to be more certain about maintaining a balance between revenue and cost.
5 years of Florian Wirtz's contract will cost Liverpool about 170.5 million pounds. This is a huge financial challenge for the team and they bet a lot on achievements in getting the German midfielder added. Liverpool is a club that has gotten rich every season, but as long as the success cycle goes down and the money is gone, the team may not be able to recover.
