Snapdragon is the newest shirt sponsor for Manchester United. During this summer's US tour, the "Red Devils" introduced the name of the world-famous chip (owned by Qualcomm) on the chest of their shirts. This cooperation is quite favorable when both parties have signed a 3-year contract, each year's contract value is up to 60 million pounds and there is an additional 2-year extension clause.
Qualcomm's marketing director, Don McGuire, shared that the company is always looking for opportunities to promote, thereby increasing brand recognition worldwide. They were initially successful when they appeared on Man United's jersey. However, Qualcomm's ambitions do not stop there.
Don McGuire and his colleagues want to continue to cooperate with Man United with a contract of greater value so that the Snapdragon chip name appears with the legendary Old Trafford name. When Qualcomm learned that INEOS was planning to build a new home for the club, they wanted to take advantage of this opportunity to show their sincerity.
" Old Trafford is Old Trafford, forever this will not change. However, if there is a brand associated with this name, it is not an unrealistic idea. Our team sat together and wanted Old Trafford in Next time will be equipped with more technology and innovation, even Carrington.
If this cooperation develops on a larger scale, everyone will see, this shirt sponsor is not small in stature at all. We are looking for opportunities to seize" - Don McGuire hinted that Qualcomm could sponsor the new construction of Old Trafford and change the name of MU 's home stadium for a period of time.
Currently, Qualcomm has done this in a stadium in the US. In the recent match between Manchester United and Real Betis, they played at Snapdragon Stadium. This is the home field of the University of San Diego football team.
"Fan experience is very important. New Old Trafford can become a place for commercial business with retail stores. Not only that, when in the stands, fans can interact in many ways through the phone. That perspective will make Manchester United a more modern club" - Don McGuire shared.
Without mincing words, representatives of Man United and Qualcomm met in the US. The club's team includes Sir Dave Brailsford, Omar Berrada, Collette Roche, Dan Ashworth and Jason Wilcox. They had a talk to discuss ideas for the new Old Trafford at Qualcomm's own headquarters in San Diego.
Qualcomm's ambition is not unrealistic. After only 3 weeks of being announced as the new shirt sponsor for Manchester United, the Snapdragon logo is calculated to have surpassed 1 billion impressions worldwide. Don McGuire is very satisfied with this and admits that Man United's influence is too great, covering the entire globe.
In the past two years, on every US tour, Man United has played on Snapdragon Stadium. Qualcomm wants from next season, the "Red Devils" women's team will also come to San Diego for a summer tour.
