Manchester United is still considered the most attractive team in the English media. However, when compared to the number of followers on TikTok, they are only 3rd in the Premier League. Other big teams like Arsenal or Chelsea are not even in the Top 4 in this category.
Topping the list is Tottenham Hotspur with 38.5 million followers. This figure is 8 million more than the second-placed team Man City and 30 million more than Arsenal. To capture TikTok's market share in the Premier League, Tottenham have clearly defined their strategy and focused on building content to surpass the remaining teams in the Big Six group.
Chris Reeve - CEO of Reeve Social Media shared that Spurs' TikTok making is very different from other teams. First, the North London team built fixed framework programs such as #WeeklyWith Spurs. This is a quick summary of the practice sessions of the stars in the squad in the gym. "Rooster" stars like Son Heung-min know how to create themes for each training session, sometimes on a treadmill, sometimes in front of the mirror while lifting weights,...
Spurs always focus on the difference in the content posted on TikTok. They want that when fans access this platform of the team, all the immediate content will be completely different from other strong competitors on Facebook or Instagram.
Although Spurs are not the first team in the Premier League to use TikTok, they have targeted this market before the COVID-19 pandemic broke out. After that, when they took social media photos, people tended to use social media more and that was when Spurs "fought" to appear on TikTok. They made many videos instructing people on how to protect themselves against the pandemic such as stretching, hand washing, ... using a series of hashtags such as #washyourhands or #staysafe.
The effective use of hashtags and short captions is an important factor in the development of TikTok Tottenham. However, this is not unique in the Premier League, other teams can also make a difference. However, there is one asset that many other teams do not have on TikTok for Spurs, which is Korean star Son Heung-min.
Reeve said that Spurs have attached Son's image anytime, anywhere, in most of the content they posted on TikTok since then. Remember, TikTok was formed and originated in Asia. Meanwhile, Sonny is the number 1 football star in the most populous continent on the planet.
Reeve shared that Spurs' TikTok is very smart, associated with activities in each training session and match of Son. There are many videos that have gone viral on social media with content being just a celebration slide of the 32-year-old striker.
In the context that Son Heung-min himself does not have a public TikTok account, everything about Son on Spurs' TikTok page seems to be the Korean star's page. To give Son's popularity an example, he has some pages with hundreds of thousands of followers. However, the most popular page on TikTok about Son, called "sonheungmiin," has 1.4 million followers. That's more than some clubs in the Premier League.
Tottenham is a team of stature but has struggled since 2008 to win an official title. Becoming the most popular on TikTok in the Premier League market also helps them feel some comfort about their popularity.
