Promoting the application of digital technology in propaganda
The Party Committee of Da Nang City People's Committee (UBND) has just held a ceremony to award prizes for the Contest to propagate Directives and Resolutions of the Central Government, the City Party Committee and the Party Committee of Da Nang City People's Committee according to Plan No. 64-KH/ĐU dated March 12, 2026 of the Standing Committee of the Party Committee of Da Nang City People's Committee.
The contest is organized to widely and systematically disseminate Directives and Resolutions of the Central Government, the City Party Committee and the Party Committee of the City People's Committee; contributing to creating unity in awareness, will and action throughout the Party Committee.
At the same time, this is also a practical activity to strongly innovate propaganda methods in a modern, visual, and lively direction; promote the application of digital technology and artificial intelligence (AI) in propaganda work, meeting the requirements of digital transformation in the operations of agencies today.
With the spirit of creativity, innovation and application of modern technology in political communication work, the Contest attracted the enthusiastic participation of 49 grassroots Party organizations directly under the Party Committee of the City People's Committee with 147 entries in many different categories.
The works not only show the political responsibility of cadres and party members in the propaganda of resolutions but also contribute to forming a source of quality communication products to serve long-term propaganda on digital platforms and internal information systems.
Affirming the spirit of innovation and creativity
Overcoming many quality works, the Da Nang City Social Insurance Party Committee excellently won the First Prize with the 3D animated video film project promoting Action Program No. 51-CTr/TU dated March 10, 2026 of the Da Nang City Party Committee on implementing the Resolution of the 14th National Party Congress and the Resolution of the 1st Da Nang City Party Congress.
The author group of the work includes Mr. Nguyen Tri Dai - Head of the group and members: Pham Quoc Khanh, Van Phu Long, Nguyen Thi Khanh Chi and Nguyen Dinh The Bao (under the Propaganda and Support Party Cell for Participants).
The work is built in the form of a 3D animated film in Pixar/Disney style, lasting 8 minutes and 28 seconds with a modern, close and emotional expression.
The film's content opens with the image of Minh - a 4th grade student living in Da Nang city, Minh meticulously folding a paper plane from a Resolution and then flying it into the city sky.
Following the journey of the paper plane, viewers are led to explore the major development orientations of the city in the new period.
The work vividly depicts three strategic breakthroughs of the Resolution of the 14th Congress associated with Action Program No. 51-CTr/TU of the Da Nang City Party Committee, including: perfecting mechanisms, policies and economic development; developing high-quality human resources; promoting science and technology, innovation and digital transformation.
At the same time, the film also incorporates images of 52 key infrastructure projects along with values of culture, social security and human development of Da Nang city.
When the journey ends, the paper plane returns to Minh's hands - it is also the time when the core contents of the Action Program are conveyed naturally, easily understood, easy to remember and rich in spread.
The special highlight of the work is the use of the original song "Vietnam Green - Green Future" composed by members of the author group themselves in the spirit of the Resolution as background music throughout the film.
This is a factor contributing to creating emotional depth, increasing emotional appeal and highlighting the spirit of the city's aspirations for development in the new period.
Through the work, the author group wishes to send a message: "The Resolution is not just a piece of paper – it is the aspiration to rise of Da Nang and of every citizen of the city".
Excellently winning the First Prize at the Contest continues to affirm the spirit of innovation and creativity of Da Nang City Social Insurance in propaganda work. At the same time, it shows the unit's determination to proactively apply digital technology and modern communication forms to bring the Party's guidelines and the State's policies closer to cadres, party members and people in direct, vivid and widespread ways.
