Unions on social media

Hà Anh |

Faced with the strong development of science and technology and digital communication, the Trade Union organization identifies the application of information technology in propaganda work as an important factor to meet new requirements.

Actively apply digital technology platforms and social networks

Deeply aware of the requirements and tasks in the new situation, the Hanoi City Labor Federation has been promoting the Union's communication work in a multimedia direction, making the most of the utilities of social networks to improve the effectiveness of propaganda to a large number of workers, civil servants and employees in the capital and the social community.

According to Mr. Pham Quang Thanh - Member of the Presidium of the Vietnam General Confederation of Labor, Chairman of the Hanoi City Confederation of Labor, in recent times, the Capital's Trade Unions at all levels have actively applied digital technology platforms and social networks (Facebook, Zalo, YouTube, Tik Tok...) to communicate, grasp the thoughts and aspirations, and conduct online surveys of union members and workers.

The Hanoi Trade Union Facebook page is active and effective, attracting nearly 11,000 followers, reaching over 1 million people; 45/45 grassroots trade unions have established Facebook pages with over 100,000 members participating. Major activities of the Trade Union organization are Livestreamed on the Facebook social networking platform to quickly convey content to union members, workers and the community. The number of Zalo groups has increased rapidly from 1,200 groups in 2021 to over 3,300 groups and 150,000 members now.

In particular, instead of reading paper reports, the Union at all levels has created videos and clips with vibrant images to be shown at summary conferences or by topic; transferred documents by scanning QR codes, not distributing paper documents; increased information dissemination, enhanced the image of the Union through designing infographics, impressive posters, and vivid, memorable videos.

In the coming time, the leader of the Hanoi Confederation of Labor said that the capital's trade unions at all levels will continue to focus on innovating and diversifying new communication methods that have a quick impact and wide spread, effectively using positive applications of the Internet and social networks (Facebook, Zalo, YouTube, Tik Tok...) to increase interaction with union members and workers.

Forming new forms and methods of gathering union members and workers, suitable for practice through associations and groups on social networks, creating healthy playgrounds, useful and attractive forums to attract a large number of workers to participate in the activities of the Trade Union organization.

100% paperless conferences

Talking to Lao Dong Newspaper, Mr. Pham Viet Dung - Chairman of Thai Nguyen Provincial Labor Federation - said that the application of information technology can be considered a suitable solution in the context of a society that is strongly developing digital media and popularizing smartphones among cadres, union members, and employees.

In that context, Thai Nguyen Provincial Federation of Labor has applied digital transformation in traditional work to meet propaganda requirements in the new situation.

Accordingly, the Provincial Federation of Labor directs units to regularly innovate and update information on the website and Fanpage of Thai Nguyen Provincial Federation of Labor to propagate the legal policies of the Party and State, propagate examples of good people, good deeds, and exemplary individuals. Concretize propaganda content with video clips, infographics that are intuitive, vivid, concise, easy to remember, and easy to understand. Regularly apply QR codes in sending documents and documents.

Dai bieu du Dai hoi Cong doan XVII tinh Thai Nguyen diem danh bang hinh anh khuon mat. Anh: Minh Hanh
Delegates attending the 17th Thai Nguyen Provincial Trade Union Congress take roll call using facial images. Photo: Minh Hanh

Propaganda on website, fanpage to guide cadres, union members, employees to install and use online public products and services; skills to use C-ThaiNguyen platform, Thai Nguyen ID, Party Member Handbook, register to participate in e-commerce platforms "voso.vn", "postmart.vn"...

For conferences, Thai Nguyen Provincial Federation of Labor continues to follow the policy of 100% of conferences not using paper documents, all documents are sent via email, sent on the document management system and use QR-code scanning on Smart phones and Tablets to receive documents.

Mr. Pham Viet Dung shared that in 2025, the Provincial Federation of Labor will continue to organize propaganda, dissemination, and implementation of the Party and State's guidelines, policies, and guidelines on digital transformation to cadres, union members, and employees. Effectively apply social networks and digital platforms to do communication work such as the Provincial Federation of Labor's electronic information portal, social networking sites such as Facebook, YouTube, Zalo, etc.

Propaganda content is implemented on media products such as infographic design and video creation on digital platforms. Review, supplement, and purchase network equipment and software to ensure high-speed, new-generation, modern information security with security and safety to deploy data connection in the Union system.

(Posted on the special edition of Lao Dong Xuan At Ty)

Hà Anh
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