Manpower believes that Gen Z, born and raised in an era of many fluctuations due to the impact of pandemics, technology and economic crises, will enter the office environment with a very different mindset. No longer only caring about salary or position, this generation seeks deeper values: stability, meaning and the ability to develop long-term.
Here are the top 5 welfare factors that Gen Z is expecting at the workplace.
Opportunities for development and regular learning
Gen Z is eager to mature in work with the desire to improve professional skills, be promoted and given opportunities.
Gen Z not only wants to "learn", but also needs to clearly see their development path in the organization. Businesses need to design a clear promotion roadmap - accompanied by soft skills training such as interviews, communication with managers, to help Gen Z confidently enter a professional environment and stay long-term.
Flexible at work and balancing life
Unlike many previous generation workers who were willing to work long hours and accept pressure to exchange for a high income, Gen Z puts mental health and quality of life first. For them, flexibility is only valuable when it is applied in practice to their daily working style, not a slogan in the recruitment documents.
remote working, flexible working hours and workload control are becoming the norm to attract Gen Z. Businesses need to design flexible work policies, measure performance by job instead of time and regularly check-in to support spirit. These factors help build a trustworthy, balanced working environment and retain the younger generation.
Financial stability and occupational safety
Despite being a flexible generation, Gen Z still appreciates financial stability and clear working hours. These are also factors that bring occupational safety to Gen Z and help them feel more secure in sticking with the business.
Therefore, to truly connect Gen Z employees, businesses need to build a transparent salary and bonus policy that is close to market trends. Consistent and transparent communication about internal policies such as business situation, development orientation or simply regulations on working hours also helps young workers feel secure in focusing on work instead of "blatantly" finding new jobs.
Culture rich in listening, respect and transparency
Gen Z prioritizes a respectful and timely response work environment where they are listened to, share experiences and receive real-time feedback instead of waiting for periodic assessments.
Businesses should build a culture of two-way communication, creating space for young employees to contribute opinions, acknowledge their efforts early and maintain regular feedback to promote motivation and long-term engagement.
Technology is an assistant - not a burden
As the generation born in the digital age, Gen Z is capable of quickly keeping up with new technologies such as AI, big data or automation. However, instead of just seeing AI as a supporting tool, many young people feel threatened if the technology is not deployed in a transparent and humane way.
Businesses need to responsibly apply technology, helping to improve work performance while still maintaining the role, value and development of people - especially Gen Z.
Technology pioneers will have a big advantage in attracting Gen Z especially in the IT, TECH, E-commerce and finance industries.
