Newly registered enterprises increase sharply
According to the Da Nang Statistical Office, in the first 9 months of 2025, the investment and business environment in Da Nang recorded many positive changes. The city has newly issued registration certificates to 4,323 enterprises and 2,388 affiliated units, with a total charter capital of VND 21,487 billion. Compared to the same period in 2024, the number of enterprises increased by 27.75% and registered capital increased by 50.04%, showing that the confidence of the business community and investors is being strongly strengthened.
In terms of industry structure, the retail, sales and repair of vehicles continues to lead with 1,401 new enterprises, accounting for 32.41% of the total. Meanwhile, the real estate industry, although having only 114 new enterprises, is at the forefront in terms of registered capital, reaching VND 4,634 billion (accounting for 21.57%). The processing and manufacturing industry also recorded significant growth with 385 new enterprises, a total capital of VND 2,601 billion and created more than 5,300 jobs, accounting for 22.1% of the total registered number of employees.
However, the Da Nang business market also recorded many fluctuations with 2,143 enterprises and affiliated units returning to operation, an increase of 1.85% over the same period. However, the number of enterprises temporarily suspended business reached 6,078 units, an increase of 15.11% and there were 1,749 dissolutions, an increase of 28.70%.
However, with many support policies, administrative reforms and innovation promotion, Da Nang is creating a favorable foundation for businesses to develop sustainably, contributing to promoting economic growth and improving the city's competitiveness in the coming period.
Enterprises are "thirsty" for human resources
During this period, more than 12,400 recruitment positions were opened at job fairs, attracting more than 300 businesses to participate. At the end of the year, recruitment demand continued to explode, especially in the fields of tourism - services, information technology, logistics, e-commerce and construction.
With the goal of welcoming 17.3 million overnight guests in 2025, especially the return of Chinese tourists, Da Nang city is "thirsty" for human resources for the hotel, restaurant, tour guide, service staff and seasonal workers industries.
Along with that, the information technology industry - the strategic spearhead of the city - needs thousands of software engineers, data experts, and AI programmers to meet the requirements of developing high-tech parks. Meanwhile, the logistics and e-commerce sectors are accelerating thanks to the trend of online shopping, attracting many positions in warehouse management, operations and delivery. It is impossible not to mention the construction - real estate industry, which is recovering strongly thanks to key urban projects, resorts and transport infrastructure.
All of these create a diverse job market picture, from unskilled labor to high-quality labor, opening up great opportunities for people in the city and the Central region.
The Da Nang labor market is entering a period of strong growth, both an opportunity and a challenge for both workers and businesses. Effective connection of supply and demand, along with flexibility in recruitment policies and strategies, will help Da Nang not only recover after the pandemic, but also affirm its role as the most dynamic job center in the Central region - where opportunities are always open for those who are ready to grasp.
Workers choose a working environment over salary
If previously workers only cared about salary, now the factors of working environment, development opportunities and life balance have become the top criteria, especially for Gen Z. In Da Nang, the online application rate has increased by more than 25% compared to 2024, showing a clear shift in the approach to job opportunities. Electronic job platforms are becoming an effective connection tool between candidates and employers, with thousands of recruitment news updated every day. Businesses only need a few steps to access millions of quality records, while workers can easily find suitable jobs thanks to a smart filtering system.
