On September 15, DoubleVerify - a platform for measurement, data and digital analysis, released the Global Insights 2025 report with the theme of AI, automation and the future of digital advertising.
The report is based on data from the DV platform, along with a global survey of 1,970 marketers and advertising managers, to explore how artificial intelligence (AI) is reshaping the entire digital advertising landscape.
Operating burden of marketers
A prominent finding of the report is the growing operational burden that marketers face, especially in the field of programmatic media purchases. According to DV's research, campaign managers are spending 26% of their time - more than 10 hours a week - on manual optimization, including bidding price adjustments, budget reallocation, and performance refinement.
For North American agencies, that time is equivalent to more than $17,000 a year for each team member just to handle repetitive tasks - the time they could have spent planning for strategy and innovation.
The rate of AI application is increasing
Marketers are actively addressing the operational burden by promoting the application of AI. The report shows some outstanding trends in applying AI to campaign activities this year such as:
- Campaign activation increased by 32% compared to the same period last year, the highest level in all processes.
- Auction and optimization during implementation increased by 12% over the same period last year, reflecting the increasingly high complexity of communication performance factors that AI can handle more effectively than humans.
- Summary of why advertising requirements increased by 11% and dynamic creativity optimization increased by 8%.
- In addition, 91% of marketers said they have or are planning to use AI tools and third-party automatic auction tools outside of DSP (demand-side platform) to support campaign efficiency and streamline operations.
Mr. Mark Zagorski, CEO of DoubleVerify commented: In the context of increasingly segmented and fast-changing media, AI is helping marketers have more control and deploy smart campaigns, aiming for specific results.
This change not only revolves around automation but also aims to facilitate smarter strategies, bringing clear investment returns".
