This is a central system for developers to publish, manage and evaluate the effectiveness of applications on the Apple ecosystem.
With this update, the company focuses on expanding data related to revenue, registration and user behavior, which are key factors in today's application business model.
Specifically, the new indicators help to analyze more deeply about shopping activities in the application, the effectiveness of incentive programs and the conversion rate from free to paid users.
The noteworthy point is that all data is based on Apple's internal system, instead of third-party estimates, thereby ensuring higher accuracy.
Previously, many analysis platforms such as Sensor Tower, Appfigures or RevenueCat have provided application performance tracking tools.
However, the advantage of App Store Connect lies in owning raw data directly from the operating system and app store.
In addition, Apple also added new registration reports that can be exported via API, allowing developers to process data offline or integrate into their own analysis systems.
This is especially useful for businesses that need to exploit in-depth data to make business decisions.
Another notable upgrade is the ability to analyze user behavior in more detail.
Developers can track factors such as application download time, download source, preferential start time... From there, they can understand clearly how each user group interacts with the application by time or by geographic area.
In addition, Apple also introduced new comparison standards, allowing developers to compare their application performance with competitors in the same segment, especially in terms of conversion rates and revenue per download.
Despite expanding analytical capabilities, Apple still emphasizes protecting privacy. The company said that the data is processed as a synthesis and applies security techniques to avoid leaking personal information or sensitive data of each developer.
With this update, Apple is continuing to consolidate its position in supporting the application ecosystem, while also helping developers have more tools to compete effectively in an increasingly demanding market.
