iPhone 17e is a low-end model in the iPhone 17 line, this is a reasonable choice for those who use devices with not too high prices. This device has an A19 chip, compatibility with Apple Intelligence and a battery with video playback time of up to 26 hours.
iPhone 17e has a 6.1-inch screen size and aerospace aluminum design with IP68 resistance. The A19 chip in iPhone 17e surpasses the A16 Bionic in iPhone 15 by three generations, with a CPU and GPU of six cores optimized for high-intensity tasks.
The machine's modem ensures faster and more efficient 5G connection. iPhone 17e supports MagSafe for 15W wireless charging and compatible accessories. Ceramic Shield 2 screen with scratch resistance three times higher than the previous screen.
Apple has decided to keep the selling price of iPhone 17e the same as iPhone 16e - 599 USD, a very strategic decision, especially at a time when other manufacturers are forced to increase prices due to high memory prices.
Apple's launch of iPhone 17e with upgraded configuration but unchanged selling price, offers an attractive choice for users looking for a high-performance Apple device at a lower cost.
According to market research company Counterpoint Research, in 2025, Apple leads the smartphone market, accounting for 20% market share with sales growth of 10% compared to the previous year, the highest in the top 5 leading brands.
In some major markets such as North America, Europe, and China, iPhone lines lead the list of best-selling smartphones, especially iPhone 16 5G. In addition, Apple is also very successful with iPhone 16e, especially in the US and Japanese markets - accounting for over 60% of total sales.
According to experts, compared to the regional success of iPhone 16e, Apple wants to expand the market scope of iPhone 17e, especially when this product line competes with Android competitors in the price range of 500-700 USD.
With iPhone 17e, it seems Apple is considering the 500-700 USD price segment as a competitive battlefield and currently wants to gain market share from Android manufacturers, while providing value-aware consumers with a good option to upgrade to iPhone and join Apple's ecosystem," Counterpoint Research said.
In Vietnam, iPhone 17e is suitable for young people, students, people who do not have too high requirements but require easy use, stable performance, and long-term upgrades.
In the immediate future, iPhone 17e will have many competitors in the mid-range segment such as Google Pixel 10a, Oppo Reno15 5G, Honor 400 Pro 5G, Xiaomi 15T Pro... besides some Samsung products.
