ChatGPT deploys advertising in the US

NGUYỄN ĐĂNG (THEO TECHCRUNCH) |

OpenAI announced that they are starting advertising testing in the US for ChatGPT users under Free and Go subscription packages.

The new Go package is a cheap registration package with a price of 8 USD/month in the US and was introduced globally in mid-January 2026.

According to OpenAI's announcement, those who subscribe to the company's paid packages, including Plus, Pro, Business, Enterprise and Education packages, will not see ads.

OpenAI has sought to address concerns about how advertising can affect user experience, stating in a blog post: "Advertising does not affect the answers that ChatGPT gives you, and we keep your conversations with ChatGPT secret from advertisers.

Our goal is to advertise to support wider access to the more powerful features of ChatGPT, while maintaining the trust that people place in ChatGPT for important and personal tasks.

Last month, OpenAI announced the inclusion of ads on ChatGPT in the US. This move was criticized by rival Anthropic.

To date, many consumers still oppose the idea of advertising appearing in AI (artificial intelligence) feedback. OpenAI faced fierce reactions at the end of last year when testing application proposals that looked like unwanted advertisements. However, this AI company needs to generate revenue from its popular chatbot to cover technology development costs and business expansion.

Although this is understandable, critics worry that the ad may affect ChatGPT's response. OpenAI denied this in its announcement, arguing that the ad will be optimized based on "what is most useful to you". The company also said the ad will always be clearly labeled as sponsored and separate from natural content.

In experiments, OpenAI tried to match advertising with users based on conversation topics, previous conversations and previous advertising interactions. For example, users looking for recipes may see advertisements for grocery delivery services or cooking kits, the company said. OpenAI said that advertisers will not have access to user data, but only aggregated information about advertising performance, such as views and clicks.

Users can also view their history of interaction with ads and delete them at any time. In addition, OpenAI says users can skip ads, share feedback, see why they are allowed to display ads and manage personalized ad settings.

Ads will not be displayed to users under 18 years old, nor will they be placed near sensitive or controlled topics such as health, politics or mental health.

NGUYỄN ĐĂNG (THEO TECHCRUNCH)
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