Anthropic announced that chatbot Claude will continue to operate without advertising, unlike its opponent OpenAI, which recently deployed advertising on ChatGPT for many users.
According to Anthropic, "bringing advertising into conversations with Claude is inappropriate" with the goal of building a truly useful assistant for work and deep thinking.
The company explained that users often share personal information with chatbots; if advertising is personalized based on that content, the experience will become offensive and inappropriate, especially for sensitive topics such as mental health.
In addition, many conversations with Claude involved complex programming, in-depth work or solving difficult problems; the appearance of advertising in these contexts was considered out of place, even inappropriate.
However, Anthropic also acknowledges the existing financial pressures of the artificial intelligence industry, when companies have to invest heavily but the profitability is not clear. Advertising is an easy path to recover capital, which is considered the reason why OpenAI chose this direction. When asked if Anthropic could change its views in the future, a company representative said that it can only share the information mentioned in the latest post.
Anthropic affirms that it still pursues the direction of artificial intelligence capable of supporting commerce, continuing to develop features to help users search, compare, buy products and connect with businesses, but not through inserting advertising directly into conversations with chatbots.
