Nearly a year after the iPhone 17 series and iPhone Air were launched, the price level in the Vietnamese market is quite far from Apple's official listing.
Lao Dong's records on September 4 on 5 major retail system websites (The Gioi Di Dong, FPT Shop, CellphoneS, ShopDunk, Hoang Ha Mobile, Apple Vietnam) show that the difference between the cheapest selling place and the most expensive selling place in the same version ranges from about 1.5 million to more than 13 million VND.
The largest gap belongs to iPhone Air. On Apple's website on the same day, the 1TB version was listed at 44,999,000 VND, while CellphoneS is selling for 31,990,000 VND - a difference of 13,009,000 VND.
For the 256GB version, Apple's website quotes a price of 31,999,000 VND, while Hoang Ha Mobile offers a price of 22,890,000 VND. On the FPT Shop website, the price is displayed at 22,990,000 VND, down from the price of 31,990,000 VND, equivalent to 28%. CellphoneS lists the same price of 22,990,000 VND with a similar discount margin, while the 512GB version here is 28,990,000 VND, down from 38,490,000 VND.
In the high-end group, the difference is narrower but still significant. According to records on the ShopDunk website, iPhone 17 Pro Max 256GB is priced at 33,990,000 VND - the lowest among recorded systems, although all 3 colors are in a waiting situation. The Gioi Di Dong, FPT Shop and CellphoneS all offer 34,590,000 VND for this version, down from 37,990,000 VND that these pages themselves record as the listed price. Apple Store Vietnam sells for 37,999,000 VND.
Overall, the difference is concentrated in two points: the gap between Apple's retail channel and the official channel, and the reduction that the systems apply to iPhone Air - a thin and light line but using a single camera and a shorter battery than the Pro group.
Buyers prioritize prices, so they should compare several systems at the same time instead of closing in one place, and at the same time calculate the old and new subsidy fees that ShopDunk and Hoang Ha Mobile are announcing at 3,500,000 - 4,000,000 VND.
A note about the time: Apple usually announces the new generation iPhone in September every year. Those who are not pressing can wait a few more days to see how the current price level of the line reacts after the event.
