On August 2, 2026, Lao Dong reporters recorded the price of the entire iPhone 17 series including iPhone 17e, iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max at 6 systems: Mobile World, FPT Shop, CellphoneS, ShopDunk, Hoang Ha Mobile and Apple Vietnam online store.
The recorded time falls into the market waiting for the expected successor generation to be launched in September 2026, when distribution chains simultaneously adjust prices.
In the highest segment, iPhone 17 Pro Max 256GB on the Hoang Ha Mobile website on August 2, 2026 listed 34,49,000 VND - the lowest level in the survey group.
On the websites of Shop Dunk, The Gioi Di Dong, CellphoneS and FPT Shop on the same day, the device was sold at a price of 35,990,000 VND, lower than the old price of 37,990,000 VND, equivalent to a 5% reduction. Meanwhile, Apple sells this version at 37,999,000 VND.
For the popular group, iPhone 17 256GB version at Hoang Ha Mobile is at 23,490,000 VND, slightly higher than CellphoneS 23,890,000 VND and ShopDunk 23,790,000 VND; Mobile World recorded a price of 23,890,000 VND, FPT Shop price 23,990,000 VND. Apple kept 24,999,000 VND for this version. The iPhone 17e - the cheapest version in the line is offered by Hoang Ha Mobile at 17,290,000 VND for the 256GB version, 709,000 VND lower than Apple's 17,999,000 VND.
In parallel with the price reduction, the systems are running a 0% installment program through credit cards and finance companies, accompanied by old and new exchanges. On the Apple website, customers exchanging iPhones 13 and older can receive 4,700,000 - 17,900,000 VND in the form of credit points to deduct from new devices. CellphoneS and Mobile World list a discount of 2 - 6% compared to the old price, depending on the version.
Overall, at August 2, 2026, buyers choosing authorized retail channels will save from about 1.5 million VND in the standard version to more than 3 million VND in the high-capacity Pro Max version compared to buying directly from Apple.
For those who do not need to buy new ones immediately, the period close to the launch date of the new machine is often accompanied by subsequent adjustments, so following for a few more weeks may open up a more comfortable price.
