Founded in 2010, social media platform Instagram still doesn't have an app specifically for iPads. The last time users heard about the plan was in 2022, when Adam Mosseri, Instagram's director, said the number of iPad users was not large enough for the company to invest in developing its own app.
This argument has caused confusion for many people, but it seems like everything is changing.
According to an anonymous source from an Instagram employee revealed to The Information, 2025 will mark a turning point when the company finally starts making an app exclusively for iPads.
Instagram's sudden interest in iPads is said to be part of a fierce competition effort in the social media market, in the context of TikTok - the biggest rival facing many problems in the US.
According to The Information, Instagram recently held an early introduction of a new video editing app called "Edits," in direct competition with CapCut - an app developed by ByteDance (the parent company of TikTok).
In addition, Mr. Mosseri also said that Instagram is planning to improve content search capabilities. In a conversation on the Build Your Tribe podcast, he shared: No matter what you do with Instagram, it will be very convenient to easily find the content you are interested in. As for creatives, this helps their posts not to be lost after one or two days but still have the opportunity to reach more viewers later.
