In a video posted on the platform, Adam Mosseri - the head of Instagram - admitted that there have been cases of users having reduced access if they post many consecutive stories.
Mr. Mosseri said this was just an unintentional act of the system, not a deliberate policy of limitation. After reviewing, the development team handled the problem, ensuring that posting many stories will no longer reduce the ability to reach followers.
However, Mosseri also emphasized that the fix does not mean that all followers will see all the stories.
Some people may feel overloaded if they have to watch too many stories from the same account, Mr. Mosseri added.
According to an article on Threads by@brndnslvra, this error has existed for at least six months and has caused discomfort to millions of users worldwide. That means a series of content creators may have been severely affected in terms of views, leading to a decline in brand cooperation opportunities and product promotion revenue.
Instagram does not pay directly for story views, but the platform allows creators to earn income from sponsorship contracts, affiliate marketing, and brand promotion.
Therefore, limited access means their chances of making money are also significantly reduced.
This remedial move shows Instagram's efforts to ensure fairness for content creators, according to Indian Express.
In the past few months, the Meta-owned application has also continuously added new features to retain users.
Most recently, Instagram released an iPad version after more than a decade of waiting, while testing a picture-in-picture mode for Reels, allowing for short videos in the floating window, similar to the YouTube experience.
With this controversial fix, Instagram hopes to restore trust from the content creation community, while maintaining its position in the face of increasingly strong competition from TikTok and other short video platforms.
