Accordingly, the platform adds a multi- chon filter, allowing for quick messages to be arranged to find important exchanges. Users can add, edit, or delete any filter. In addition, Instagram also allows creating its own shortckets, prioritizing regularly accessed message folders. These folders can be rearranged according to usage habits.
The company said that these tools will help creators have more freedom to promote creativity, while building the most suitable working process for themselves. However, the new feature is only for accounts with over 100,000 followers and professional accounts.
For popular users, Instagram has also recently added some changes such as maps to track friends or tools that allow re-set all content suggestions, even though it is controversial.
In the context of increasingly fierce competition between social media platforms, Instagram's move shows its efforts to retain leading content creators. This is a group of users that plays an important role in attracting and maintaining the user community.
At the same time, the implementation is also a step to affirm Instagram's position in the face of the breakthrough of TikTok and many other emerging platforms.
