Apple's iPhone is recording the strongest year of growth ever in the Indian market, despite the context that the country's smartphone market is almost non-growth.
According to market data released by TechCrunch, Apple expects to ship about 14 million iPhones in India in 2025. This figure helps the company's market share increase to a record 9%, compared to 7% in 2024. This is also considered the most successful year of iPhone in the world's second largest smartphone market.
Mr. Tarun Pathak - Device and Ecosystem Director of Counterpoint Research said that Apple's growth comes from an increasingly diverse product portfolio, increased demand and expanded distribution networks.
In recent financial reports, Apple has repeatedly emphasized the role of the Indian market. CEO Tim Cook said that the company's revenue in this country has set a new record, while the number of active iPhone users has also reached the highest level ever.
In parallel with sales, Apple is promoting domestic production and expanding its retail system in India. Last month, the company opened its 5th Apple Store, marking a new step forward in its direct presence strategy in this market.
Apple also strengthens its service segment by launching the Apple Creator Studio package at significantly lower prices than in the US, aiming to expand the group of content creators.
Meanwhile, the Indian smartphone market in general still maintains a scale of about 152 million devices per year. According to Counterpoint Research, the high-end segment continues to grow, with phone models priced over 30,000 rupees accounting for the highest proportion ever.
Despite achieving a market share record, Apple has not yet entered the group of 3 largest manufacturers in India, as this market is still dominated by popular Android brands.
