Apple's iPhone Air launch on September 9 stunned the technology world when CEO Tim Cook announced the thinnest iPhone in history, only 5.64 mm thick.
With an ultra-thin and compact design, the iPhone Air quickly became the focus of global media.
However, few people notice that a decade ago, an Indian brand made its mark with a thinner phone. That is the Micromax Canvas sliver 5, launched in 2015 with a thickness of only 5.1 mm.
At that time, Micromax was one of the largest smartphone manufacturers in India, even competing fairly with Samsung and far surpassing many emerging brands such as Xiaomi or OnePlus.
The company's strategy focuses on providing phones with good configuration, affordable prices, suitable for crowded and price- sensitivity markets like India.
This phone is also associated with a famous promotional campaign when Hugh Jackman, the actor associated with the image of Wolverine, became the brand ambassador.
At that time, Micromax was not only India's technological pride but also in the top 10 largest smartphone manufacturers in the world.
Also in the period of 20142015, the trend of ultra-thin phones spread globally. Vivo X5 Max (4.75 mm), Oppo R5 (4.85 mm) or Gionee Elife S5.5 all surprise users.
In particular, the Vivo X5 Max was introduced at the end of 2014, at that time becoming the thinnest smartphone in the world with a thickness of only 4.75 mm.
Not long before, the Oppo R5 was also launched in October 2014, creating a big buzz thanks to its 4.85 mm design, which held the record for thinning before being surpassed by Vivo.
The Gionee Elife S5.5 appeared earlier in February 2014, and was once considered the opening symbol for the super-thin era of smartphones.
These launch milestones show that the race to reduce size is taking place in just one year, causing even Apple and iPhone Air to face competitive pressure for design.
