On January 23, Samsung officially launched three highly anticipated smartphone lines, Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, equipped with AI (artificial intelligence) agents, providing a natural mobile experience and superior contextual understanding.
Intuitive and easy mobile experience
Advanced multimodal AI agents on the Galaxy S25 recognize text, voice, images, and videos for a more natural interaction experience. The circle to search feature on Google has been improved, making searching on your phone screen faster, more accurate, and more contextual.
Circle to search can now recognize phone numbers, emails, and URLs on the screen, allowing users to make calls, send emails, or visit websites with just one tap.
The Galaxy S25 also features a breakthrough in natural language understanding, making everyday interactions easier. Just give it a voice command and it will automatically find a photo in your gallery or adjust the font size in Settings.
Simply press and hold the side button to activate Gemini and perform seamless cross-app actions across Samsung and Google apps, as well as third-party apps like Spotify. For example, find your favorite sports team's game schedule and add it to your schedule in the Samsung Calendar app with just a voice command.
These intuitive interactive experiences are further enhanced by integration with popular Galaxy AI tools, helping to improve communication, boost productivity, and unleash creativity. Call Transcript can help record calls and transcribe them into text, then quickly summarize the main points so users don't miss any important information...
Hyper-personalized experience with ultimate privacy
In the age of AI, personalization must go hand in hand with privacy. On the Galaxy S25, the Personal Data Engine securely analyzes on-device data to deliver optimized, personalized experiences with powerful AI features that match your needs and usage habits.
For example, search for an old photo in Gallery using conversational language, or get quick news and action suggestions for the day with the smart summary feature (Now Brief), which can be accessed via the smart action bar (Now Bar) on the lock screen.
Powerful performance, competitive
The Galaxy S25 series is equipped with the Snapdragon 8 Elite for Galaxy processor. With Samsung's unique customizations, this is the most powerful processor ever for the Galaxy S series, delivering outstanding performance with a 40% increase in NPU, 37% increase in CPU, and 30% increase in GPU compared to the previous generation.
With improvements over its predecessor, the Samsung Galaxy S25 series is a direct competitor to Apple's iPhone 16, from price to user experience optimization. With Galaxy AI, most features are available in Vietnamese. Meanwhile, Apple Intelligence on iPhone 16 will support Vietnamese in 2025, but Apple has not announced the time yet.
