The independent Sora application once created a big buzz when launched with the Sora 2 version in September 2025, but its appeal gradually decreased as users encountered many limitations in the number and type of videos they could create.
Bringing Sora into ChatGPT can bring great changes to this model, and at the same time help increase the number of monthly active users of ChatGPT.
According to new information, the independent Sora application will continue to exist after the model is integrated, although it has now fallen out of the top 100 free applications on the App Store and only a few users share videos publicly on the platform.
OpenAI has tried to make money from the Sora application by selling new video creations and is likely to apply a similar mechanism when bringing this model into ChatGPT.
In the context of an increasingly costly AI race, integrating Sora into ChatGPT is not only aimed at attracting more users but also a test step for new business models. However, even as revenue from video creation services increases, OpenAI is likely still facing huge cost pressure to maintain and expand AI infrastructure in the coming years.
