The above data is compiled and exploited by the Metric platform. vn statistics from August 1st to September 3rd on 4 exchanges Shopee, Lazada, TikTok Shop and Tiki. Accordingly, textbook sales in this period reached 7.2 billion VND, an increase of 19% compared to the previous month and an increase of 112% compared to the same period last year.
The lack of textbooks at bookstores forces parents to order on e-commerce platforms, with 270.2 thousand sales on 275 shops. Sales mainly focus on TikTok Shop with 4 billion VND and Shopee with 3.2 billion VND. Meanwhile, the number of textbook purchases on Lazada and Tiki is insignificant.
In which, textbooks in the price segment from 10,000 VND to 30,000 VND have the highest revenue proportion (3.9 billion VND), followed by the price segment from 30,000 VND to 50,000 VND (938.4 million VND), 50,000 VND to 75,000 VND (359.5 million VND).
Vietnam Education Publishing House and Fahasa are the 2 brands with the highest textbook sales. Meanwhile, Ho Chi Minh City, Hung Yen, Hanoi and Ninh Binh are in the top 10 localities with the highest sales warehouses.
