The entertainment industry is particularly sensitive to AI more than other fields, because this technology not only automates internal operating processes, but also directly participates in the creation and simulation of core products - from scripts, performance techniques to visual experiences, ranges inherently related to human identity.
As we delve into different aspects of the industry, we see that AI is a component of most of the new risks that are taking shape. Through this analysis, we want to emphasize that AI not only helps the defense team detect abnormalities faster, but in the opposite aspect, AI helps attackers simulate the market, scan infrastructure and create convincing toxic content.
Film studios, platforms, and copyright owners need to identify AI systems - along with the huge warehouses behind them - as vulnerable strategic weaknesses that need to be protected, not simply creative tools. From there, it is necessary to build security and governance mechanisms based on this reality, said Anna Larkina, a web content analyst at Kaspersky.
Kaspersky points out 5 serious threats that arise as AI increasingly penetrates both the operating process and user experience in the entertainment industry.
Accordingly, cybersecurity experts expect AI to make the ticket price adjustment mechanism faster and more detailed. On the other hand, this technology also provides speculators with powerful tools to hunt for fatty profit events, deploy large-scale automated botes and manipulate resell prices on many platforms at the same time.
The "AIzed" visual effects (VFX) also comes with the risk of data leakage. The CDN content distribution network has the potential to become a target of direct attack.
In addition, personal data is also at risk of falling into creative products created by AI if training data is not carefully screened, such as real names or identification information that accidentally appear in lines, lyrics or photos...
To ensure the safety of users and organizations, Kaspersky offers recommendations for businesses in the entertainment industry:
- Review and specifically identify the stages that are applying AI: From ticket sales, production, distribution to fan platforms; thereby making predictions about potential risks and periodic risk assessments.
- Increase security requirements and closely monitor VFX and post-production service providers: Especially those that are using AI-powered tools or operating on cloud platforms.
- Review the structure of the content distribution network and deploy in-depth abnormal detection solutions: For access traffic and access rights models, including activities through reliable intermediaries.
Conduct security and privacy checks for projects implementing generative AI in games, marketing activities and customer service; clearly stipulate training data sources, storage time and control output content.
