Samsung Electronics is looking for a new leader for North American public relations after the incumbent person is expected to resign.
Korean newspapers reported on March 7 that Samsung technology group wants to recruit a candidate with a relationship with the Trump administration and the Republican Party.
According to Reuters, the person holding this position, Mark Lippert, was the US Ambassador to South Korea under President Barack Obama and joined Samsung in 2022 when Mr. Joe Biden was still in office.
According to DongA Ilbo, Samsung is looking for a replacement for Mr. Lippert, with priority given to candidates with close ties to the Donald Trump administration.
The groups search for a person with political connections shows the importance of maintaining influence in North America, a key market for Samsung. However, Samsung declined to comment on the above information, while Mr. Lippert has not responded to the request from Reuters.
Samsung is one of the world's leading technology companies, with a great influence in the US market. Hiring a figure with a connection to the Trump administration could be a strategic move to ensure the Group's interests in the context of many fluctuations in North American politics.
It is not yet clear who Samsung will choose for this important position, but the move to find a personnel related to Mr. Trump's administration is attracting attention, especially in the context of many political changes in the US.
