On the X platform, Apple's CEO posted a short 7-second video, revealing the launch event on February 19, next Wednesday.
In the video, the Apple logo appears with a surrounding light effect, along with the message: "come ready to welcome a new member of the big family". However, Tim Cook did not provide further details about this product.
It is not yet clear which device line the upcoming product belongs to. Apple has a wide range of products including smartwatches, AirPods headphones, MacBook computers, and iPhones.
Some sources say that this could be the new generation of the iPhone SE - Apple's lower-priced phone line, first launched in 2016.
The most recent version of the iPhone SE was introduced by Apple in 2022 with a starting price of 429 USD. According to Bloomberg, Apple may launch a new version of SE this month, integrating Apple Intelligence technology at a more affordable price than high-end iPhone lines.
Information from Tim Cook immediately affected the market, causing Apple shares to increase by 2% in the trading session after the post was published.