Surpassing formidable names from Europe and America, Military Industry - Telecommunications Group (Viettel) is ranked as the brand with the leading strength among all telecommunications networks in the world, with the Brand Strength Index (BSI) reaching 89.9/100 and an AAA+ rating, the highest level according to Brand Finance's assessment scale.
Sharing the leading group with Viettel are also names such as Proximus, Turkcell, Elisa and Globe Telecom.
Viettel's world No. 1 achievement becomes even more noteworthy when compared to Starlink - billionaire Elon Musk's "darling".
This result marks Viettel's breakthrough after two consecutive years in second place, officially rising to the global leading position in brand strength in the telecommunications sector. This is a surprising result for many people.
According to Brand Finance, it is necessary to clearly distinguish between "brand strength" and "brand value". Brand value reflects the financial value of a brand, which is closely correlated with revenue, profit and future growth prospects...
Meanwhile, brand strength reflects the level of prestige, trust and customer attachment to the brand. This index is measured by Brand Finance through user surveys and evaluated on many criteria such as reliability, likeability, customer choice of brand and willingness to introduce the brand to others. Brand strength has a significant impact on brand value.
In the 2026 ranking, Viettel achieved a BSI of 89.9/100, the highest score among the leading brands in the telecommunications brand strength category in the past three years. This result shows that the Viettel brand is receiving a very high level of trust and engagement from customers.
Mr. Lorenzo Coruzzi, Valuation Director of Brand Finance, commented: "Viettel achieved very high scores on many important indicators in Brand Finance's research, especially criteria on reputation, reliability and customer willingness to introduce the brand. This shows that Viettel not only has a high level of recognition but also builds strong engagement with customers in its market.
From the perspective of brand value, Viettel is currently valued at 7.9 billion USD, is the largest telecommunications enterprise in Southeast Asia, ranks in the top 20 telecommunications brands in the world, and is the only Vietnamese enterprise in the Top Global 500 ranking.
Brand Finance is the world's leading brand valuation company, established in 1996, headquartered in London (UK) and present in more than 20 countries. Annually, Brand Finance appraises more than 70,000 brands worldwide.
Brand Finance is the only organization that owns a brand valuation method that meets ISO 10668 standards – international standards for brand valuation. According to this method, brand value is determined based on three main factors including Brand Strength Index (BSI), industry brand copyright ratio and business forecast revenue.
