Online meeting platform Zoom has just announced a partnership with World (a technology company specializing in verifying human identity in the digital environment) to deploy real-life verification technology in video meetings, in the context of deepfake scams becoming increasingly sophisticated and causing great damage to businesses.
According to estimates in the cybersecurity industry, total damage from fraud using deepfake technology has exceeded 200 million USD in the first quarter of 2025 alone. Notably, the average damage for each case targeting businesses currently amounts to more than 500,000 USD.
These figures show that video calls, which are considered reliable, are becoming a new weakness in the business security chain, especially for large value transactions.
Previously, many deepfake detection solutions in online meetings mainly relied on analyzing each video frame to find signs of manipulation.
However, as generative AI technology becomes more and more complete, this method gradually loses its effectiveness, because fake images are increasingly difficult to distinguish from real people.
The solution that World provides for Zoom is called World ID Deep Face, which applies a three-layer verification process.
First, the system compares with images with biometric signatures collected when users register through the Orb device (which is a hardware device developed by World to verify the biometric identity of users).
Second, face scanning in real time from the participant's device.
Third, compare with live video images being displayed in the meeting. Only when all three factors match, the user is awarded the "verified" badge displayed directly in the meeting interface.
According to Zoom, the host can activate the Deep Face verification lounge, requiring all participants to complete verification before entering the meeting.
In addition, participants can also request verification of other people's identities right during the exchange if suspicion arises.
Zoom representatives said that this integration is part of the strategy to build an open ecosystem, allowing customers to choose enhanced reliability solutions suitable to operational needs.
Not only cooperating with Zoom, World (a project co-founded by Sam Altman) also expanded to many consumer platforms such as Tinder and Visa.
Recently, this company also introduced verification technology to ensure that AI assistants at points of sale are controlled by real people, instead of automated systems.
The cooperation between Zoom and World shows a clear trend, as AI becomes stronger, human identity verification will become an essential security layer in the digital environment.
In the near future, online meetings may not only require stable transmission, but also evidence that the person speaking is actually human.
