In mid-November 2025, Nguyen Dinh Chieu route passing through resorts and restaurants in Mui Ne ward (Lam Dong province) is bustling with international tourists.
In the evening, Western tourists walk around crowdedly, looking for restaurants and shopping for belongings, creating a vibrant atmosphere in the "resort capital".
For a long time, Mui Ne has become a priority winter destination for international tourists thanks to its warm, fresh climate and beautiful sunshine all year round. Many people come here to relax, combining the experience of sea sports.
Mr. Richard Thompson - a tourist from the UK - said that instead of going through a very cold winter and spending a lot of money on electricity and heating fuel, he chose Mui Ne because of the warm, pleasant weather. Although there is occasional rain, it does not affect the holiday.
Along the tourist route, each group of Western tourists leisurely walked, creating a bustling atmosphere even though the winter vacation has just begun. The restaurants specializing in serving foreign guests are crowded in the evening with a variety of menus for each market.
Western tourists often prefer the quiet space, enjoying fresh seafood on the beach.
Many restaurants keep the cozy atmosphere, some places perform flamenco music performed by foreign artists. Some establishments have decorated Christmas early, creating the feeling that the holiday season is approaching.
Ms. Vo Thuy Loan - Manager of Sunrise Mui Ne Restaurant - said that this year, Western guests came to stay early in winter, so the number of guests spread all day of the week. On weekends, there are more domestic visitors traveling with their families.
In the accommodation sector, a representative of Victoria Phan Thiet Beach Resort & Spa said that winter visitors are mainly staying for a long time, from 7 - 20 days. The source of customers is quite diverse from Poland, the Netherlands, France, Germany, Italy and many other high-end markets.
Entering the peak season of international visitors, the locality has strengthened coordination with the tourism industry to improve service quality.
Mr. Nguyen Hai Dang - Vice Chairman of Mui Ne Ward People's Committee - said that the ward focuses on ensuring security and order, environmental sanitation, and urban beautification. At the same time, speed up the expansion of the Nguyen Dinh Chieu - Huynh Thuc Khang route to facilitate tourists' travel.
The early winter season not only helps Mui Ne become bustling again but also opens up opportunities for improvement for year-end tourism activities. Maintaining service quality and keeping the environment clean and beautiful will be a key factor to retain international visitors in the long term.
Many businesses expect this winter to flourish, creating motivation to continue to enter the season of welcoming Vietnamese visitors during the Lunar New Year.
