The "wedding of the century" of pop superstar Taylor Swift and rugby star Travis Kelce has just closed, but the attraction has not cooled down. Even a strange souvenir buying and selling "fever" has quickly erupted.
Recently, netizens discovered that many items left around the wedding venue of the star couple have been advertised for sale online at shocking prices.
Most notably, a product advertised as "souvenir air" taken from inside the Madison Square Garden stadium - the wedding party venue - is listed at a price of up to 49,999.99 USD, which is about 1.3 billion VND for an invisible air bag.
Surprisingly, this is not the only item. According to the sales page, many discarded items at the venue such as fabric pieces, soft drink can lids, AirPods headphones... are also packaged and advertised for sale at a price of about 25 USD (about 600,000 VND)/item.
All are on sale on a website specializing in art collections with the theme "New York waste". Notably, most of these products are now almost out of stock, showing unpredictable purchasing power.
Before this information, many netizens were shocked and commented: "A invisible air bag is sold for 50,000 USD, this world is really too crazy".
In fact, this is not an official souvenir product released by Taylor Swift or her team. Some people said that this project was implemented by hotel staff, taking advantage of the wedding heat to create a creative collection.
Therefore, the so-called "memory atmosphere" has absolutely no material value, but is mainly based on symbolic elements and media effects.
However, the market's enthusiastic reaction still made many people admit that Taylor Swift's influence had reached a rare level.
Some opinions believe that the fact that even discarded items can become sought-after goods is proof of the phenomenal influence of the female singer.
Besides, there is also a view that this phenomenon is not much different from the fact that young people are willing to spend money to buy blind boxes or limited edition items. What they actually spend money to buy is not the item itself, but the emotions and symbolic value associated with it. And this time, that symbol is Taylor Swift's wedding.
An air bag sold for 50,000 USD is unreasonable for many people, but in the era of superstars, perhaps it is a clear proof of the power of idol culture and the fan economy.
