Episode 8 of Em xinh say hi aired for 4 hours and 36 minutes, including 2 performances, a dance battle competition and the qualifying round.
The program ended at 1 o'clock in the night. The long time has caused many audiences to lose patience, continuously leaving complacent comments when watching the premiere.
Previously, Em xinh say hi had an episode 3 lasting more than 5 hours, episode 6 nearly 5 hours, episode 1 more than 4 hours...
Many people shared that they were "bored" waiting to see music performances. Some opinions say that besides the performances, other content such as team division, exclusion, playing games, sharing after the competition... take up too much time, sometimes in a state of disrepair.
In episodes 7 and 8, MC Tran Thanh and a series of singers cried throughout the competition night. large messages like loving yourself, daring to try new things, finding your own self or even... " being a great girl" are repeated.
Tran Thanh's continuous giving advice to his juniors, telling his own stories for sympathy, and bringing personal feelings about the singers caused controversy with the audience.
Although the show aired on weekend evenings, the long duration was said to affect viewers' health, causing the number of live viewers at the end of each episode to decrease.
When an entertainment show lasts 4-5 hours, producers and sponsors will benefit when "impulsive" interaction creates good results, with more advertising rights.
In each episode of Em xinh say hi, sponsors' logos appear everywhere and there are at least 3 skits where singers integrate to advertise product features, many scenes where singers use sponsors' products.
Talking to Lao Dong reporter, communication expert Le Thom - lecturer at the Academy of Public Administration and Public Administration, specializing in research in experiential marketing - commented that the more the program attracts the attention of a large audience, the more businesses invest, increase recognition and attract more customers to use services and potential customers.
"Enterprises targeting young people must quickly turn music experiences into practical benefits to retain customers. Because Gen Z grew up with the internet, social networks and was sensitive to technology. They love personalized experiences, making quick decisions, and are not afraid to change if they see immediate value.
Collaborating with art and entertainment brings great emotional and experiential advantages, helping the brand to be remembered more naturally and deeply," the expert shared.
Despite mixed opinions, Em xinh say hi still has stable views and has many performances that have achieved high rankings in the top YouTube Trending.
Currently, in the top 30 popular videos, there are 13 performances of Em xinh say hi. All episodes have reached the top 1 trending list, attracting millions of views.
After a few rounds, Em xinh say hi had some products that were popular on YouTube such as "AAA", "Run" or "Khong dau dong"... but these performances have not yet created a strong influence like the first stage of Anh trai say hi.
Up to now, extending 6 concert nights like Say Hi Brother will be a very difficult goal to conquer for the "beautiful sisters".
