Soobin Hoang Son and HIEUTHUHAI are two faces with many fans, standing out from the famous TV shows Call Me by Fire and Anh trai say hi.
After the show ended, both male artists' reputations increased, they had high salaries, and were invited to perform/attend many large-scale events.
The two are often compared by the audience in terms of popularity, talent, career journey, appearance...
There was a time when fans of Soobin Hoang Son and HIEUTHUHAI also competed for achievements, continuously doing promotional projects for their idols.
Last month, at a fashion event, when Soobin Hoang Son and HIEUTHUHAI were invited to attend together, they created a strong effect for the brand.
Many people believe that when Soobin Hoang Son and HIEUTHUHAI compete in the music industry and have great influence, the beneficiary will be Louis Vuitton - the fashion house that recruited both famous faces.
In December 2024, Louis Vuitton invited both Soobin and HIEUTHUHAI to attend, creating a media fever on social networks.
The winner of Say Hi Brother wore an outfit from the brand's latest Spring-Summer 2025 Pre-Collection collection. The total value of the designs he wore was over VND385 million.
Meanwhile, Soobin Hoang Son was also sought after when appearing in a cowhide brown suit with the brand logo pattern. The outfit came from the fashion house's Fall Winter 2024 collection, with a total value of more than 200 million VND.
The appearance of the two "brothers" attracted much attention from the audience, because they are both tall, have good looks, and modern fashion styles.
Not only attending Louis Vuitton shows, the two famous artists also promote expensive designs in music events and activity schedules.
Soobin Hoang Son has worn items such as varsity jackets, denim sets from S/S25 Pre Collection, and Louis Vuitton leather jackets at fan meetings, award ceremonies, and music events he attended.
On his 28th birthday, the male singer took a commemorative photo shoot wearing Louis Vuitton. In 2022, he and Binz went to Bangkok (Thailand) to attend the French brand's fashion show and sat in the front row.
HIEUTHUHAI also actively wears the fashion house's outfits when being a guest at Rap Viet and participating in entertainment events.
With the high frequency of wearing LV clothes, HIEUTHUHAI is predicted to have the potential to be promoted from KOL to Friend of House in the near future.
On the other hand, every time Soobin or HIEUTHUHAI appears at the brand's event, the hashtags "HIEUTHUHAI Louis Vuitton" or "Soobin Louis Vuitton" are also actively pushed by fans to increase the coverage for their idols.
This is a common practice in international idol culture, especially when artists venture into the fashion industry and become influential ambassadors.
Promoting the trend of the artist’s name associated with the brand is an important factor to show the influence of the artist on fashion followers. From the media effect and the ability to increase the artist’s revenue, the brand will consider the benefits and position for them.
