After closing their journey at the 2026 World Cup, BTS continues to become the focus of attention of the media and international fans. The performance at the first halftime show in the history of the World Cup final not only marks another milestone in the group's career but also continues a series of exciting international activities after a successful European tour.
In the 2026 World Cup final at MetLife Stadium (New Jersey, USA), BTS appeared as the main co-star of the halftime show alongside Madonna, Shakira, Justin Bieber and Coldplay. This is the first time FIFA has organized a halftime performance program in the final, making this stage one of the highlights of the biggest sporting event on the planet.
BTS chose the hit "Dynamite" to perform, and also refreshed the song with football-related lyrics such as "kick the ball" and "a game of football". On stage, staged with a giant "Earth Ball" model symbolizing Earth, the group conveyed a message about connection and solidarity between nations. Closing the program, BTS and Coldplay performed the official song of the 2026 World Cup "We Dance", creating one of the most memorable moments of the final night.
After the performance, the members shared that they felt honored to be present in the first halftime show in World Cup history and thanked fans around the world for accompanying the group.
BTS's performance quickly created an effect on social networks after the 2026 World Cup final. Many international audiences assessed this as one of the most outstanding performances of the first halftime show in the history of the tournament, while videos recording the group's performance were widely shared on many digital platforms.
According to Pop Core statistics, BTS is the most mentioned artist in the performing cast with more than 4.1 million mentions and over 5 million interactions on social networks. After the final whistle, besides football stars like Lionel Messi, Lamine Yamal, BTS also became one of the most discussed keywords, showing that the group's appeal is not only limited to the music field but also spreads strongly in global-scale sports events.
Notably, the mark at the World Cup came right after BTS completed their European tour with impressive numbers. In 10 nights of performances in Madrid (Spain), Brussels (Belgium), London (England), Munich (Germany) and Paris (France), the group attracted about 717,000 spectators, continuing to affirm its position as one of the most attractive artists in the world. Not only recording a large number of spectators, the tour also showed BTS's ability to connect with fans in many countries.
At the stadiums, tens of thousands of spectators simultaneously sang Korean songs, creating a rare scene for an Asian artist. In particular, the song "Arirang" was also played in many performance nights, showing that Korean music and culture have overcome language barriers to reach the international public.
Continuously making a mark in European tours and the World Cup stage shows that BTS still maintains strong attraction after more than a decade of operation. If concerts prove their ticket sales and gather hundreds of thousands of spectators, then the World Cup stage continues to affirm the group's position at the most influential events in the world.
According to the plan, BTS will continue their North American tour with two performances at MetLife stadium on January 1st and 2nd. 8. Returning to the venue where the World Cup final was just held is expected to extend the group's heat, closing the summer of 2026 with a series of imprints from European stadiums to the most watched sporting event on the planet.
