While actors of the same generation are busy participating in new film projects, Liu Yifei has not joined the film crew for more than 2 years, since "Rose Story" finished filming in November 2023.
Instead, the actress continues to enhance her commercial value and reputation, through advertising and brand ambassador activities.
Recently, photos and videos of Liu Yifei in Abu Dhabi ( United Arab Emirates - UAE) have caused a storm on social networks. In a series of photos taken at a coffee shop, the actress wore a simple outfit with a crop-top T-shirt and a cow's dress.
In particular, Liu Yifei almost did not wear makeup, she left her face on a carpentry and only wore light pimples. The beauty at the age of 38 of the "fairy sister" makes many people admire her.
Under Liu Yifei's post, the Abu Dhabi Ministry of Tourism and Culture account left a comment: "We are delighted to welcome you!".
The reason Liu Yifei received a warm welcome in this city is because she is taking on the role of Abu Dhabi's tourism ambassador.
Before that, the actress had many experiential activities such as visiting the Zayed National Museum, the Abu Dhabi Museum of Natural History and participating in the F1 racing event at the Yas Marina racetrack.
According to Chinese media, behind this appearance is a carefully prepared brand strategy. Since 2023, Liu Yifei has become the global ambassador of Abu Dhabi Tourism Bureau, and holds the contract of representing two luxury brands under the LVMH Group - Louis Vuitton and Bulgari.
Her appearance at the F1 track in Abu Dhabi is both a tourism promotion and a brand strategy move.
At the F1 racing event, the actress showed off her dynamic style in a handless black dress, wearing sunglasses and carrying a Louis Vuitton handbag. Significant weight loss has helped Liu Yifei's figure become slimmer.
Liu Yifei's schedule has been very busy recently. After the Louis Vuitton ad in Paris on December 3, she appeared in Abu Dhabi to watch the F1 race on December 7.
Her activities in Abu Dhabi are not limited to F1. Since becoming a tourism ambassador in 2023, she has participated in many promotional programs here. In May, she posted a vlog of her work in Abu Dhabi on her personal account, causing controversy with her pink-dyed hairstyle.
The Abu Dhabi Tourism Bureau's choice of Liu Yifei is not a coincidence. According to the international operations director of the Abu Dhabi Ministry of Culture and Tourism, the decision was based on an analysis of actual data.
The climate combining Eastern beauty and Liu Yifei's independence is perfectly matched with the international image that Abu Dhabi wants to build.
Liu Yifei's career path shows that her brand positioning strategy is very accurate. Since her debut with the movie "Kim Phan Thanh Gia", it has been 23 years since Liu Yifei gradually changed from the image of "fairy sister" to a face that is sought after by high-end brands.
In 2025, in addition to representing many luxury brands, she will also cooperate with the smart car company Zhijie. Recently, the advertising campaign of the Luckin Coffee beverage brand with ambassadors Liu Yifei and Yi Yang Qianxi also attracted attention.
Liu Yifei's image is increasingly diverse. On one hand, the splendid female star on the red carpet, on the other hand, the girl is comfortable and generous in daily life. It is this contrast that creates the attraction of the beauty born in 1987.
In June 2025, Liu Yifei was embroiled in controversy for being absent from the Magnolia Awards. But the actress chose to stay away from socialism and enjoy her private life.
