Recently, Buzzmetrics (a website specializing in Marketing metrics) published statistics of 224 Vietnamese artists, calculated from May 26 to September 8, 2024. Among them, Son Tung and HIEUTHUHAI took turns in the leading positions, always breaking through in terms of discussion level on social networks.
Accordingly, Son Tung maintained the top 1 position in June and July. But from mid-July onwards, HIEUTHUHAI accelerated strongly, firmly establishing the 2nd position and gradually taking over the top of the rankings since August.
HIEUTHUHAI's rapid growth, even surpassing Son Tung, has raised many questions. However, this is quite reasonable because the attraction from the programs "Anh trai say hi" and "2 ngay 1 dem" is very large, helping the male rapper's name maintain its "hotness" and wide coverage.
In particular, in the program “Anh trai say hi”, HIEUTHUHAI is always the face of “media guarantee” and is exploited a lot on social networks. The commercial value of the 25-year-old singer is constantly increasing, the frequency of appearance is continuous, and he is loved by many brands.
As for Son Tung, although he is not very active on social networks, the male singer still maintains his appeal. After two projects “We of the Future” and “Don’t Make My Heart Hurt”, the star from Thai Binh is taking a break, quietly preparing for the next stage. Therefore, it is not surprising that his discussion level was surpassed by HIEUTHUHAI.
From the changes in rankings, HIEUTHUHAI and Son Tung cannot avoid being compared. A part of the audience believes that the male rapper will soon "dethrone" his senior in the future, becoming the top entertainment star in Vietnam.
It is undeniable that the champion of "Anh trai say hi" has a lot of potential to exploit. He always causes a stir with his good-looking appearance, friendly music, and ability to create "trends" on social networks.
Besides, HIEUTHUHAI also creates sympathy thanks to its sophistication, intelligence and humorous personality. In addition, the large number of fangirls is considered a strong point of HIEUTHUHAI.
However, statistics only reflect a part of an artist's popularity, there are still many other factors that determine a person's worth.
Some people think that HIEUTHUHAI is overrated compared to his current ability, and is not qualified enough to be a judge on the Rap Viet program. The male rapper also caused controversy with his response to anti-fans, who were accused of being too arrogant and self-aggrandizing.
Therefore, HIEUTHUHAI needs more time to prove his appeal, competing with Son Tung and many other colleagues.
