On the afternoon of December 19, Prada's social media account announced that Korean actor Kim Soo Hyun was chosen as the new brand ambassador.
Last month, Prada made headlines when it announced the selection of actor Byeon Woo Seok as its ambassador. Both Byeon Woo Seok and Kim Soo Hyun are two of the hottest male stars on Korean screens this year.
Byeon Woo Seok is famous for his leading role in the movie “Running With You”. Kim Soo Hyun made an impressive comeback with the movie “Queen of Tears” - setting a record for the highest rating in the history of Korean TVN.
Currently, in addition to the two male stars mentioned above, there are many Korean stars who are ambassadors of Prada, including Jaehyun (NCT), Kim Tae Ri, Jeon Somi, Song Kang, group ENHYPEN, Sana (TWICE), Karina (aespa).
Kim Soo Hyun is known as the “salary king” of Korean cinema. In 2021, he was paid 500 million won for 1 episode of “One Ordinary Day” on the online platform Coupang Play.
Kim Soo Hyun has a handsome appearance, elegant demeanor, and is one of the most beloved Korean actors, making his mark through many famous films such as "Dream High", "Moon Embracing the Sun", "Army of Thieves", "My Love from the Star", "It's Okay to Not Be Okay", "Queen of Tears"...
Kim Soo Hyun will soon return with the Disney+ series “Knock Off,” which is scheduled to air in two parts in 2025.
In the film, he plays the male lead Kim Sung Joon. After losing his job due to the IMF financial crisis in 1997 to the early 2000s, Sung Joon entered the world of counterfeit goods and became the vice president of the counterfeit market “Sammul Market”. From an ordinary office worker, he became the “king of counterfeit goods” of the global market.
The female lead of the film is Song Hye Jung (Jo Bo Ah), Sung Joon's first love and a special judicial police officer specializing in counterfeit control. These two characters will have a tense confrontation as a police officer and a counterfeiter.
