The Korean Business Research Institute has just announced the brand reputation rankings of Korean actors in January 2025.
The rankings were determined through an analysis of data on media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT (online) content released from December 27, 2024 to January 27, 2025.
“Love Scout” star Lee Joon Hyuk topped this month’s list, with a brand reputation index of 10,689,968.
The actor is loved for his role as a perfect secretary, handsome, capable, and a single father who is good at taking care of his children and doing housework.
"The Tale of Lady Ok" actor Choo Young Woo took second place with a brand reputation index of 10,262,219.
Meanwhile, actor Lee Jung Jae of “Squid Game 2” ranked 3rd with a brand reputation index of 10,102,552.
Hyun Bin ranked 4th with a brand reputation index of 7,864,413 points.
"Squid Game 2" star Jo Yu Ri ranked 5th with 7,656,777 points.
6th to 10th place respectively belongs to Cha Joo Young, Park Gyu Young, Han Ji Min, Lee Byung Hun and Gong Yoo.
Top 30 hottest Korean actors in January 2025:
1. Lee Joon Hyuk
2. Choo Young Woo
3. Lee Jung Jae
4. Hyun Bin
5. Jo Yu Ri
6. Cha Joo Young
7. Park Gyu Young
8. Han Ji Min
9. Lee Byung Hun
10. Gong Yoo
11. Yoo Yeon Seok
12. Chae Soo Bin
13. Song Joong Ki
14. Lim Ji Yeon
15. Won Ji An
16. Lee Min Ho
17. Lee Se Young
18. Go Youn Jung
19. Im Si Wan
20. Kim Jae Won
21. Lee Yi Dam
22. Kim Jung Hyun
23. Lee Hyun Wook
24. Ju Ji Hoon
25. Jeon Yeo Been
26. Heo Nam Jun
27. Roh Jae Won
28. Lee Jin Uk
29. Lee Je Hoon
30. Lee Su Hyun