At noon on March 12, Dispatch posted a post related to the relationship between Kim Soo Hyun and Kim Sae Ron.The post said that the two actors had a period of secret dating, not making it public with the media and fans due to Kim Sae Ron's age problem.
As of 2:30 p.m.on March 12, many brands have deleted Kim Soo Hyun's image from platforms, led by the Tous les Jours brand and Dinto cosmetics.
Following that was the move of Shinhan Bank, K2 Korea.Currently, the Shabu All Day food brand has also decided to remove its connection with idol ambassador Kim Soo Hyun.
The two sides have cooperated since July 2024, including the image of the representative and paying TVC for the restaurant chain.The national supermarket system in Korea Homeplus also removed Kim Soo Hyuns image from the media.
Aekyung Group has converted Jeju Air's promotional images and videos featuring Kim Soo Hyun to private mode.Previously, Sohu (China) reported that after "For Why You Are Here", Kim Soo Hyun received 720,000 - 900,000 USD for an advertisement.On average, the actor can receive up to 25 million USD per year from brand representation.
Therefore, the amount of compensation Kim Soo Hyun has to pay for the above brands (if any) is huge.
Kim Soo Hyun fell into a dilemma when he could not continue to stay silent, but if he spoke up, the actor's "admission" was no longer valid.
