In the first half of 2024, the Chinese television drama market will experience strong fluctuations with popular projects being released one after another, from "Floor", "North and South" to "Dying Phoenix" Khanh Du Nien 2", "Mat Vu Van Gian" and " Rose Story ".
The above works have contributed to reviving the television drama market, affirming the position of "drama king" and "drama queen".
Among them, " Khanh Du Nguoi 2 " by Truong Nhuoc Quan and Ly Tham leads in broadcasting efficiency, accumulating 3.79 billion views since its premiere until now.
The next positions are "Dau Phuong Hanh" by Trieu Le Dinh and Lam Canh Tan and "Mac Vu Van Gian" by Ngo Can Ngon and Vuong Tinh Viet.
Famous films from the beginning of 2024 up to now are highly appreciated through broadcast indicators such as rating, views, character data... At the same time, it is also shown through popularity in public opinion and price. commercial value brings.
Recently, some of the movies "Khanh Du Nguoi 2", "Mat Vu Van Gian" and "Rose Story" are not only on many social networks but also attract a lot of advertisements, creating a series of trends on Douyin. , BiliBili, Weibo…
According to Beacon Professional Edition, the common point of the dramas with good performance in the first 6 months of 2024 are all adapted from famous literary IPs (intellectual property). Among them, Tan Le company is leading the way with 3 projects "Dau phoenix Hanh", "Khanh Du Nien 2" and "Rose Story".
Since 2015, the relationship between literary IP and the success of television series has become increasingly evident. In addition to some projects with original scripts, in recent years, Chinese films have tended to be adapted from famous literary works and online novels.
In addition to "The North and the South", the remaining 5 films are all adapted from highly rated novels with a large readership. It seems that the impact of "big IPs" is happening more and more on the television series. A good work is the foundation that helps dramas initially attract audiences.
Regarding adaptations, new types of films gradually appear and become familiar such as cross-book, reincarnation, system, time travel... Based on Yunhe Data's data, in the top 20 "hot" TV series. By 2023, up to 60% will be adapted from online literary works.
