On January 5, South Korean media reported that actress Shin Min Ah was officially appointed ambassador of the luxury brand Louis Vuitton.
Shin Min Ah is considered a star with natural attraction, warm aura and elegant, sophisticated image. In addition, the actress always receives lasting love from the public, while affirming stable acting ability and strong attraction on both small and large screens.
She has shown diversity in acting through many projects such as "Hometown Cha-Cha-Cha", "Our Blues", "Karma"... building a career that harmonizes publicity and artistic value.
Louis Vuitton expressed its belief that Shin Min Ah's unique style and image will create a strong resonance with the spirit and values that the brand pursues.
Before being appointed ambassador, Shin Min Ah had a long-term relationship with Louis Vuitton. She attended the launch of Louis Vuitton's high-end jewelry collection in Mallorca (Spain), as well as high-end jewelry events held in Seoul (South Korea), thereby gradually building a close relationship with the fashion house.
Harmonious coordination and brand understanding throughout the cooperation process are considered key factors leading to the decision to choose her as ambassador.
Most recently, Shin Min Ah and her boyfriend Kim Woo Bin became the focus of the entertainment industry when they decided to get married after 10 years of dating. Korean media likened this to a "wedding of the century" with lavish investment and a guest list of famous artists.
In the wedding ceremony held on December 20, 2025 at the Shilla Hotel, Seoul (Korea), bride Shin Min Ah chose a luxury jewelry set from Louis Vuitton, including a diamond necklace worth 214,000 USD (about 5.6 billion VND) and earrings estimated to be worth 50,678 USD (about 1.3 billion VND).
The ring of groom Kim Woo Bin is also said to be a Louis Vuitton design priced at 11,500 USD (about 300 million VND).
Currently, Louis Vuitton owns many ambassadors who are Korean actors, models and Kpop stars such as J-Hope (BTS), Lisa (Blackpink), Jung Ho Yeon, Song Joong Ki, Jun Ji Hyun, Gong Yoo, Felix (Stray Kids), RIIZE group...
In the near future, Shin Min Ah will participate in many diverse activities with Louis Vuitton, officially continuing the role of brand ambassador of this fashion house.
