"Variety" tells the story of the ambitions of Sae Eun - CEO of an entertainment company that created a top idol group in Korea, and Seung Hee - a crazy fan who always follows them.
The film is directed and written by Kim Yong Hoon, who received many positive reviews from both critics and audiences for Netflix's "Mask Girl" series and the movie "Beasts Clawing at Straws".
Son Ye Jin, a top star on the Korean screen, who has won many prestigious acting awards, will play Sae Eun - CEO of a top entertainment company in Korea.
Sae Eun possesses outstanding planning skills and is not afraid to make cruel decisions to achieve her goals. She is willing to risk everything to extend her contract with the idol group she built from zero.
Jo Yuri, the new face that is attracting attention with her role in seasons 2 and 3 of "Squid Game", will play Seung Hee - a passionate Kpop fan.
Seung Hee is a character who does not hesitate to meet her favorite idol, always closely following every gesture of theirs.
Originally an idol, Jo Yuri arouses curiosity about how she will express her strong love- hate emotions through the role of Seung Hee.
According to the producer, in addition to Son Ye Jin and Jo Yuri, the film will gather a supporting cast including both veteran names and new faces, promising to bring diverse characters.
Previously, when the project Variety was announced, the Kpop industry context of the film reminded the public of the scandal of former ADOR company CEO Min Hee Jin - the producer who founded the famous girl group NewJeans - with HYBE Group.
In July 2022, producer Min Hee Jin caused a stir in Kpop when launching the 5-member girl group NewJeans, led by ADOR Company, with her as CEO.
With unique musical colors and styles, NewJeans quickly developed to become the leading girl group of the 4th generation of Kpop in just over 1 year.
But in mid-2024, Min Hee Jin herself was involved in a Kpop scandal, when HYBE Group suddenly conducted an audit of its subsidiary ADOR, accusing Min Hee Jin of trying to take control of the company and get NewJeans out of ADOR.
Not only was Min Hee Jin sued by HYBE, she also faced many other lawsuits from subsidiaries in the group such as Belift Lab (managing ILLIT group) and Source Music (managing LE SSERAFIM group).
The conflict between Min Hee Jin and HYBE is considered one of the biggest scandals in the Kpop industry recently. The incident has led to many other consequences, exposing hidden corners in the industry.
The NewJeans group unilaterally announced the termination of the contract with the management company because they supported former CEO Min Hee Jin. Currently, this girl group is temporarily suspended due to a contract lawsuit with ADOR.
The producer has not confirmed whether the character played by Son Ye Jin is inspired by Min Hee Jin or not, but the audience is very curious about this image.
"Variety" is one of Son Ye Jin's new projects after more than 3 years of leaving the screen to marry Hyun Bin, have children and take care of a small family.
In the context of online platforms growing, Son Ye Jin also grasped the trend when she returned. In addition to "Variety", the 43-year-old actress will participate in Netflix's historical drama project " Scandals".
In addition, Son Ye Jin also returned to the big screen with the main role in the movie No Other Choice with Lee Byung Hun. The work is directed by famous filmmaker Park Chan Wook, expected to be released at the end of this year.
